Honestly, I don't think so. Afterpay's competitive differentiation will continue to drive its market share growth in the US. While Visa's product will help banks and retailers get around the hassle of having to sign a customer up to an entirely new line of credit, it still relishes on those banks and retailers to design what their instalment product looks like, how it operates what fees and charges will be involved and how it will be promoted. 

I believe this is why APT will win the battle of the buy now pay later space over Visa. Why would banks and retailers want to set up their own instalment payments when there is already an option that consumers love? 

Retailers love After pay, its website is the second highest driver of traffic to their sites after Google.