APT marketplace lead generation and data

Sales Generation

I think the value of sales lead generation for merchants is possibly overlooked, although it is mentioned in the annual report.

There is a generation of APT users who want a pair of shoes and find a retailer via the APT marketplace/site.  It doesn’t then matter how many payment options are at the end of the sales funnel, if you have found the retailer you want via APT you are probably committed to paying by APT.  (note: rask podcast/summer12 acknowledge marketplace potential)

The question then is does the merchant fees charged negate the advertising costs the retailer would require to get the sale?  As a retailer it is very easy to see the ROI of online advertising via sales conversion, return customers & basket size.  I don’t know the answer but suspect sales acquired via the APT platform are cost effective despite the fees.

The earlier you can get commitment from a customer in the sales funnel the greater your chances of a sale. Further to this retailers report larger basket sizes when payment is via bnpl.

Data

Over 12mths ago, (I think) I heard Nick Molnar talk on a podcast about APT’s data collection.  He wasn’t talking sales of clothes v’s shoes, it sounded like they were able to drill much further down into specific clothing categories.  I’m not sure how/if APT can use this data but this is valuable information.

Ex ragtrader/retailer

Held PA