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#Trading Update 12/4/21
stale
Added 4 years ago

RAPIDLY GROWING FREEMIUM AND PAYING SUBSCRIBERS

Key highlights:

  •  Freemium subscribers, a lead indicator of future growth in paying customers, up 49% (since 31 December 2020) and most recently grew 23% MoM in March
  •  Freemium subscribers now sit at around ~ 2,100 companies
  •  New sign ups occurring daily from all around the world
  •  Conversion from Freemium subscriber to paying customer remains above management expectations, averaging 15% in the March quarter vs a global average of 2-5% 1
  •  Adveritas is now providing its TrafficGuard anti-fraud protection to approximately 170 paying customers, up from 120 (as at 31 December 2020)

Disc: I hold

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#1st European Cust 3/2/21
stale
Last edited 4 years ago

CONTRACT SIGNED WITH FIRST EUROPEAN CUSTOMER – ONLINE MUSIC STREAMING SERVICE DEEZER

Key highlights

~ Adveritas has signed a “land and expand” contract with its first European customer, deezer, a French online music streaming service

~ Under the agreement, deezer will pay Adveritas €4,000 per month (circa A$6,500 per month) to utilise TrafficGuard’s mobile app install anti-fraud solution

~ TrafficGuard is currently running trials across other divisions of deezer’s advertising spend

~ Combining revenue from the deezer agreement with that from other recently signed clients, additional annualised revenue of approximately $100,000 has been signed since the start of 2021

~ Additional mobile app install customers are expected to be signed over the coming months

Disc: I hold

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#1/4 Report 27 1 21
stale
Added 4 years ago

Key highlights

• Rapidly growing base of paying customers and trials being undertaken ­ 37% increase in TrafficGuard Freemium subscribers (vs September 2020 quarter) ­ 83% increase in customer numbers, with over 100 revenue-generating clients (vs September 2020 quarter)

• New enterprise level clients added to a growing pipeline, and expect to convert a number of these trials into paying customers during the March 2021 quarter

• Strategic partnerships opening new sales channels

• Appointed Matthew Sutton into the newly created role of Chief Revenue Officer to rapidly expand TrafficGuard’s reach in global markets

• Listed as one of Australia's Most Innovative Companies by The Australian Financial Review and awarded Most Effective Anti-Fraud Solution at the 2020 Effective Mobile Marketing Awards

• Strong cash position underpins growth initiatives

DISC~I hold

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