The Best and Less result is an interesting one. With foot traffic down, but revenue up, and gross profits down what does this mean?
Furthermore, foot traffic was down but average sale price up 9.5% (resulting in the higher overall revenue compared to pcp).
In addition when the results are compared to Myers and JBH they were significantly more subdued.
This had me considering the following…
- If foot traffic is down does the increase in average sale price mean products are now less affordable for the market BST target?
- Is the success of JBH and Myers and indication that those who shop at those stores are not facing the same budgetary challenges?
- If budget apparel stores typically flourish in challenging financial times why has foot traffic dropped? Are other inflationary issues impacting on clothing spend for that group who typically shop at BST?
Summary: We are in interesting times and the inflationary pressures on all retailers at this stage does not appear equal. It will be interesting to see what retailers such as HVN, DUSK and SSG report to get additional information of what is happening in the discretionary retail environment.