Key takeaways:
1) Revenue up 37% on pcp. Driven by strong growth in infant formula, with growth of 77% on pcp.
2) Gross margins increased to 24%, driven by infant formual gross margins of 41%.
3) 22% increase in costs on pcp, with marketing costs up 267% on pcp.
4) Corproate Daigou channel growth strong, at 52% on pcp. Reporting month on month growth, following increased focus on this channel - Presumably this means growth is accelerating. Strong Daigou sales demand is predicted for H2. feedback is demand is driven by supply uncertainty caused by COVID-19.
5) Direct to China sales increased 19% on pcp, however, with infant formula direct China sales doubling on pcp, this is likely to accelerate as infant formual becomes a bigger slice of the direct to China pie.
6) Significant build up in inventory in anticipation of strong growth thsi calendar year.
SUMMING UP, GROSS MARGINS ARE INCREASING BY ABOUT 4-6% PA AS THE BUSINESS SCALES. MARKETING IS CURRENTLY 18% OF SALES, WHICH SHOULD DRIVE CONTINUED REVENUE GROWTH.