CardieX is a global health technology company that focuses on hypertension, cardiovascular disease, and other vascular health disorders. The company recently undertook corporate restructuring of ATCOR Medical, separating it into two subsidiaries: ATCOR (medical) and CONNEQT (consumer/wearables).
ATCOR: develops and markets medical technologies that measure patient risk for hypertension, cardiovascular disease, and other related vascular disorders. ATCOR focuses on vital signs monitors and SaaS solutions for hospital, research and pharma and specialised clinical markets.
It uses ‘SphygmoCor’ – FDA-cleared company-patented technology used clinically for central arterial pressure waveform analysis to better inform blood pressure management. More than 4000 SphygmoCor-related systems are currently in use worldwide at major medical institutions, research institutions, and in various clinical trials with leading pharmaceutical companies.
SphygmoCor is the only existing FDA-cleared technology that can produce a full feature central arterial waveform in adults that identifies advanced cardiovascular diagnostics for heart and other vascular disorders. Over the last 2 years CardieX has been working on refining its SphygmoCor technology into a set of consumer parameters that can be incorporated into a consumer-priced device targeted at home users as well as primary care physicians.
This is a good ‘segway’ into CardieX’s new second subsidiary.
CONNEQT: launched by CardieX in May 2021, CONNEQT is a new consumer health brand which will focus on home health, wearables, and consumer health apps. Under the CONNEQT brand, CardieX is on track to launch multiple new devices and digital products over the next twelve months. The most notable ones are included below:
1) ‘Mobvoi Project’ – a smartwatch collaboration with Mobvoi (a privately owned Chinese startup valued at more than $1billion, partnered with Google). The smartwatch will be developed in collaboration with Mobvoi to supply hardware and firmware with CardieX to then integrate its algorithms and proprietary Arty health analytics. The product will be the first in the world to feature CardieX’s Heart Stress, Arterial Age, Exercise Capacity and Arty Score with active community and AI-powered health coaching services. Initial market launch will be in the US, Australia and New Zealand.
2) ‘Pulse’ – a professional-grade blood pressure monitor for at-home use, which will be followed about six months later by the Pulse MD for clinical use. This product incorporates patented central blood pressure technology and multiple new, patent-pending, heart-health parameters. It is expected to be the world’s first ‘dual blood pressure’ monitor available to consumers. Trial production will begin in Q1/FY22, and mass production (up to 50,000 units) will take place in Q2/FY22.
3) ‘Arty Band’ – a wearable device that provides advanced health diagnostics to consumers/physicians. Target market is the 1.3 billion global hypertensives, but also patients with Alzheimer’s risk and cognitive decline. Unlike the Apple Watch and other wearables, CardieX is targeting FDA clearance to contribute to its market positioning and value – and be a key sales proposition for clinical/physician markets looking to recommend a remote wearable solution to clients.
All of CONNEQT’s devices will use the SphygmoCor technology. This is patented by the company in addition to the companies other existing patents (more than 10) – relating to blood pressure and wearable sensor technology. This represents somewhat of a moat for the company, with current real-world application and demand (more on this below).
The management team
CEO Craig Cooper has an impressive background (co-founder of Boost Mobile, involvement with 2xu and ‘Movember’). His compensation (AUD900K) is quite high for a company that is not profitable. Under Craig there is (what appears to be) an impressive team, including Lawrence Chan (ex-Cochlear – responsible for product development) and the newly appointed Steven Kesten MD (strong medical background, CMO).
The recent addition of Michael Schulz (sales) is also impressive. Michael was previously with Mortara and Welch Allyn (one of the world’s largest vital signs monitoring companies). While at Mortara, Michael was responsible for the growth of the pharmaceutical and cardiology device sales division from $100K to US$65M – under his leadership.
Insider trading and ownership
In the last twelve months CardieX insiders bought shares, with no one selling – although they paid around AU$0.031 on average, significantly lower than the current share price. Still, the recent transactions are promising. According to Simply Wall St insiders own 23% of the company, which is another tick in my books.
How has ATCOR performed prior to the establishment of CONNEQT?
ATCOR has achieved continuous strong growth in recent years. Revenue increased by 16% between 2019 and 2020, while the company achieved 5-year record high revenue growth for the first half of FY2021.
The recent quarterly update was equally impressive, leading the company to revise target sales growth for FY21 up to 40%.
As of 31 March 2021, CardieX had a cash balance of $4.8m. They appear well funded to pursue growth initiatives within both ATCOR and CONNEQT. CardieX expects to become profitable by the end of 2022.
Thesis/conclusion
I think the move into the consumer market is a no-brainer for the company, armed with its experience in the sector and patented technology. But can it compete/disrupt those already in the consumer health product sector? That is the million-dollar question. CONNEQT is banking on its wearables being FDA approved, and this attracting clinicians (and their patients) and more health-conscience consumers. From a management perspective, COOPER’s previous endeavors demonstrate experience with disruptive, big-branded companies – specifically with Boost Mobile, who we are all familiar with. I think his leadership is a bonus for the company and provides a nice combination of health and medical, and marketing experience.
The risk/reward pays off for me here. I like the idea of exposure to essentially what is a two-pronged approach: a solid company with a proven track record in the health sector (1), that is also looking to take its impressive tech/patents and disrupt the consumer market (2). The company has built a solid platform in recent years – recent positive results, continued upwards growth, impressive partnerships, and its growing reputation in the health sector support this. I think they are uniquely positioned to disrupt the health wearables market (worth upwards of US100 billion).
For the thesis to remain intact, I want to see gradual growth by ATCOR and continued adoption of its SphygmoCor technology – this will also provide valuable insight into demand/application. Ideally, their R&D will remain well-funded and drive innovation within their wearables. Regarding CONNEQT, I am looking for the company to achieve gradual disruption (over a couple of years). Market sales will be key here and a good indicator of their success over time.
This is not a high conviction pick for me, but one I want exposure to. In my view they are an exciting company with promising growth potential. As with any small-cap stock, be prepared for volatility.
A big thanks to @Quiltman for bringing the company to my attention. Thanks for reading!