At three bucks it’s probably overvalued, but what is the real number? For what is Australia's largest horticultural company the current 20 something multiple seems too rich despite recent share price pressure. .

What’s to like:

• Market leading
• Decent moat through its market position 
• International, attractive expansion opportunities in China, Europe and surprisingly Africa
• Generating free cashflow from business operations
• Stable dividend yield of ~3%
• Strong CSG focus
• Focused on higher margin produce (but this fades quickly if there are ‘get to market’ issues, see below)

What is less attractive:

• Cyclical, seasonal business
• At the mercy of soul sucking supermarkets (did I think or write that, hopefully it was a dream) as well the whim of consumers, which mean volatile pricing 
• High capex demands

One to further research, or for you to tell me it should go in the too hard basket?