Cluey Learning October 2022
Cluey has been very successful in attracting customers in their last two quarterlies. Doing some ballparking, using a simple logarithmic projection, if their current increase of 22.5k students per half continues, my estimate is that they will hit 70k active students in about 3 years, and max out at around 75-80k active students. Current active students are at 33k, so this could imply a revenue of 83 mil or maybe even 100 mil+. It’s worth noting that current market conditions have been rather favourable for new students and this may change.
If their stated gross profit margin was accurate, this would be very profitable (maybe 10 mil pretax). In my view, however, the gross profit they state does not align with the actual incremental cost of new revenue. One example here is that the cost of sales advisors is being treated as a fixed cost, when it is clearly at least somewhat variable as new advisors are needed with increased demand. The marketing spend might be able to remain similar while keeping a similar inflow of students, resulting in increased revenue, but I expect that to increase the rate of new students would require an additional spend.
Supporting this is that in FY22 expenses not included in cost of sales have increased substantially. Excluding some items that I think were one off in FY21, there has been an increase of $1.22 in expenses for each $1 of revenue. I wouldn’t expect that trend to continue, but am still guesstimating that expenses will increase at maybe $0.81 for each new $1 of revenue. Making this estimation difficult is that there is an employee benefits expense that isn’t broken down well, except some reference to sales advisors being included here in footnotes, but from FY21-FY22 accounts for an increase of $0.32 of expenses per new $1 of revenue. There isn’t enough information about this to see how this will scale and I’ve sent an email.
It’s also worth noting that code camp figures have very unhelpfully been thrown in with the overall Cluey figures. This has muddied the waters, but I think not enough to change conclusions.
Cluey seems well funded for the next year, or more if they succeed in reducing costs, but expansion of Cluey’s main business into the UK would require a substantial spend that I don’t believe they currently have the finances for.
If Cluey is able to make a profit, the business may be cheap currently, but I’m not convinced they can. It’s very much a wait and see game on these expenses I think. My outlook could change substantially in either direction based on future results.
@Wini