The rally everyone loves to hate, including my work colleague who says "Sell!"

One bagged from an ETF after holding since 2017. Should show this to all the bears in the world predicting a market crash!

Have to also add the falling AUD giving a good free kick to the IVV share price

And also we need to give a big thanks to Eugene Fama for his work on EMH (Efficient Market Hypothesis) which laid down the foundations for index funds and ETFs that we see today. Not to mention winning the Nobel Prize alongside Fama skeptic Robert Schiller who was a big critic of EMH and big bubble predictor - must have been shocked when he saw Fama that day on the stage.

Can understand why Lars is standing between Fama and Schiller below.

Ok better not get too happy...

https://www.npr.org/2021/06/30/1011906325/whats-a-bubble-classic

https://www.theguardian.com/business/2013/oct/14/looming-us-debt-ceiling-deadline-leaves-markets-edgy

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If you had invested $100K in the IVV S&P 500 ETF over the last 10 years and did nothing you would have turned your money into $400k plus dividends along the way. Thats a 15% compound return, very few fund managers and individual investors have been able to do this.

This is the advice Warren Buffet has been giving for a long time. Maybe worth having a part of balanced strategy, see chart below.

In case holders missed the message, IVV is doing a 1:15 split.

This is good in that it improves liquidity of the ETF and it should make it easier to fulfill trades.

From personal experience, it's been tough trading this ETF due to the low liquidity on offer and thus really hard to find out the best price to buy or sell.

Only wished I'd put more money into this fund in 2017 when it was still around $300. Never knew an ETF could do 100% nominal return over 5 years (or 20% CAGR). I put the blame squarely on my friends/family/colleagues calling for a crash in the S&P 500 around that time during the first attempt at QT (quantitative tightening).

Efficient markets....

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A low cost US S&P 500 ETF which tracks the index less a very very low 0.04% management fee.

Easy way to get a low cost US S&P500 exposure and without the need for any US taxation forms (The dreaded W-8BEN) which is required with some other ETFs.

I use it as a an easy low cost way to access the US market in my SMSF.