Sorry in advance if I'm off the mark but this really stuck out at me. I was trying various google search queries to see what kind of  visibility Kip McGrath has. Search terms included: Maths tutoring Sydney, Maths tutoring Brisbane, Best online tutoring australia, Best maths tutoring ranked, etc etc etc many more similar search queries. Kip McGrath barely ever made an appearance and I checked the first few pages of search results each time.

Now I know the search algorithm will mean different search results for everyone so it might pay for a few of us to repeat this experiment and see what results are returned?

I don't consume any print media or watch TV so I'm ignorant to more "traditional" marketing/advertising exposure that KME may generate.