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Valuation of $0.076
Added a month ago

Valuation 13/3/26, last close at $0.048, fair price $0.076

Motio (pron: mow-shee-oh, bit like "motion") has been on my watchlist since learning of @Wini’s investment as well as @Strawman’s interview with Motio’s CEO last May. Motio is a place-based media company. Think of like a micro oOh Media, picking up niche out-of-home screen advertising in channels that are too small for oOh. They put screens in locations, allow the location owners to use the screens for their own internal communications, but Motio also sells advertising on the screens. Their main business channels are Health (hospitals, clinics, diagnostics), Hospitality (cafes, clubs), and Play (sports centres, community centres).

They are tiny with $9m in revenue and a $15m market cap. Liquidity is razor thin. Only an investment if you can stomach risk and volatility. But on the balance of possible futures I’ve built a position. A bull case sees a possible 4x over the next 5 years. But it could also halve in value. If you dive in, you’ll need to be patient building your position given thin liquidity (and of course be patient exiting or take a significant loss if you want to get out quickly). And it’s not one to set-and-forget, definitely need to monitor for continued execution of thesis.


Bull

  • In 1HFY26 their NPAT was $793k, 18% of revenue. Their LTM of NPAT is roughly $1m, 13% of revenue, and putting the company on a modest PE of 15. If they can deliver even just modestly on their growth plans, shareholders will do well.
  • They company has no debt, and $4.2m in cash.
  • While not giving details, they have highlighted a meaningful contract with PCYC, with screen rollout completed in 1H. That should flow through to revenue in 2H.
  • In their 1H presentation in Feb they said they are on track to deliver screens in another 175 locations in 2HFY26, which will be 16% growth in half a year. Assuming they can monetise that, it will flow through to significant revenue growth in FY27.
  • They are sitting on over $17m of losses from an earlier chapter of the business (different focus, different CEO and Board), meaning there will be no tax paid on profits for quite some time, and supporting cashflow.
  • The exec and Board own about 30% of the business. I’ve liked what I’ve heard of the CEO Adam Cadwallader and a Director Harley Grosser (HD Capital Management), seem to tell it like it is, and guidance has been reasonable.
  • The CEO has made clear he is looking to pair organic growth with acquisitions if the right opportunities arise.
  • Although heavily influenced by cyclical advertising spend, the company also benefits from government and election advertising, providing some diversity to revenue sources.
  • Valuation:
  • Revenue: I’m not expecting fireworks from FY26 revenue. Given 2 discontinued business lines in FY25, they will do well just to maintain their $9m FY25 revenue. But with new contracts announced and on track for 16% growth in locations just in 2H FY26, they could achieve 20%+ growth in coming years. Let’s say they can double revenue by FY30 to $18m.
  • Profit: Perhaps they can maintain an NPAT similar to their LTM, around 12%, so around $2m by FY30.
  • Multiple: If they are growing 15%+, a PE of 30 is possible, giving an FY30 market cap of $67m.
  • Dilution: With ongoing share based payments, I’ll assume 10% dilution between now and FY30.
  • Return: The above values give an FY30 share price of $0.19. Discounting by 10% I get a current fair price of $0.13. Using a 15% discount rate I get a buy price of $0.10. Using the last close price of $0.048, ROI will be 38% pa.


Bear

  • At $15m market cap, this is a nano cap with very low liquidity and often a large buy/sell gap. Some days a $5k purchase shifts the price 10%. It’s hard to get in and hard to get out.
  • 1H revenue of $4.3m is down 20% v pcp in absolute terms, resulting from two discontinued business lines (Spawtz, a sports rostering software, and a large contract with Ampol to manage advertising on Ampol-owned in-shop screens). Stripping discontinued operations, 1H revenue is essentially flat vs pcp.
  • While they reported a healthy profit in 1H, the company emphasised that the latest figure should not be annualised for FY26. Much of the profit came from $1m reduction in expenses. Since then they have spent on a rollout of new screens to new locations, as well as two new execs (COO and Sales Director). It is unclear what future levels of profitability they will deliver.
  • This is a cyclical business. It shouldn’t be paired with too many other cyclicals that are dependent on discretionary spend.
  • Not a biggie when it comes to loving or hating a company, but their website is very out-of-date. Latest news is Oct 24 and latest investor announcement was Apr 25.
  • Valuation:
  • Revenue: Because of discontinued operations, let’s say 2H revenue matches 1H, with FY26 being 5% down on FY25. But with existing growth drivers, a lowball expectation for revenue growth ongoing might be 8% pa, giving an FY30 revenue of $12m (about 30% up on FY25).
  • Profit: Perhaps NPAT drops from their current 13% to around 8%, so a tad less than $1m by FY30, basically unchanged from current NPAT.
  • Multiple: At 8% growth and profitable, a PE of 15 is conservative, giving an FY30 market cap of $14m.
  • Dilution: Assuming more dilution than the bull case, I’ll factor in 20% dilution between now and FY30.
  • Return: The above values give an FY30 share price of $0.037. Discounting by 10% I get a current fair price of $0.024. Using a 15% discount rate I get a buy price of $0.020. Using the last close price of $0.048, ROI will be -6% pa.


Base

  • If I weigh evenly across the above bull and bear cases, I get an FY30 share price of $0.11. Discounting by 10% I get a current fair price of $0.076. Using a 15% discount rate I get a buy price of $0.062. Using the last close price of $0.048, ROI will be 22% pa.
  • This is what I’d want to see over the next 18 months:
  • I’m not too fussed about the total FY26 revenue. I think it will range between being flat or 5% drop. But 1HFY27 needs to deliver growth of at least 15% v pcp.
  • They need to stay on track for the rollout of new locations detailed in their 1H presentation, ie hit at least 1100 locations by Jun 26. This is necessary both to deliver revenue growth, as well as demonstrate that leadership is managing execution and communicating faithfully with shareholders.
  • 2HFY26 needs to stay at least minimally profitable, and from FY27 they need to hit a score of at least 25 when adding growth and NPAT margin.


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#Notes from Call
stale
Added 11 months ago

My notes from the call are per below.

Have decided not to open a position as:

  1. I was looking for only 1 more position to open and decided to run with BOT as I think it has a much stronger problem to solve, offering and hence, moat
  2. The MXO moat is more “human-judgement driven” in terms of defining advertising match between customer and location vs my preference for stronger self-fulfilling network effects - it does feel that the moat could go when the people go ... that's an ongoing key person/s risk I think


Disc: Not Held

--------

NOTES FROM CALL

Very interesting business which takes advantage of “high dwell times” to create a niche advertising offering. Learnt a lot from the call.

MXO is an advertising company - the digital screens is the “digital place-based network” tech platform on which MXO pushes out dynamic and hyper-relevant advertising in “high-dwell time” locations (pubs, medical centres, sports facilities) where the audience is engaged with the advertising.

All its revenue streams are advertising-related.

MXO creates property-relationships with the bars, café’s medical centres etc - they supply, install and manage the screens, they manage the advertising content, and the property has the ability to access and put their own content on the screens - this addresses the issue of customers now knowing how to manage the tech around the digital screens and to keep the content fresh, on an ongoing basis.

Growth opportunities - other verticals, M&A and more locations in existing verticals.

Market size is tricky to estimate - is part of the Outdoor Advertising sector which has $1.3b in revenue, but this includes roadside billboards, bus shelters etc.

Long dwell time locations have not reached full maturity - still at 60-70% inventory levels, headroom to grow.

Contract durations vary by vertical - café contracts are 2-3 years as these are more transient businesses with 10-12% attrition rate, clubs, indoor spots have longer contract durations - usually includes the screens and ongoing service.

Moat - good at understanding who and where our customers are, their very specific audiences to ensure super-relevant advertising and the full service in maintaining the digital screens.

The tech stack comprises - (1) commercial grade digital screens, typically 5 year warranties (2) Broadsign - the content management software (3) 4G dongle for remote access - all low touch, once installed, setup typically takes ~3 weeks.

MXO owns the digital screens - $400k capex was recently spent to expand network.

Major competitors - (1) Tonic Health Media in the medical centre space, ~600 screens, similar revenue to MXO (2) Gyms - Val Morgan Outdoor, but not a head-to-head competitor (3) Pubs - no natural competitor other than what is streaming on Pub TV’s

MXO is now focused on cashflow and profitability following 2 prior phases (1) Inject Capital/Covid (2) Grow as fast as possible.

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#Bull Case
stale
Added one year ago

I'm going to do my best to ignore the Orange Man and Operation Tariffs today and thought the best way was to try and find some new nanocap ideas for the Strawman community.

Anyone who invests or casts an eye over the nanocap (<$50m market cap) space doesn't need to be told how brutal the sector has been for a few years now. While there is a sector wide malaise, the fact is most companies in the space aren't worthy of an investment dollar and the current market conditions are only quickening an inevitable death.

That said, there are always decent businesses that get overlooked. I recently wrote about Racing and Sports (RTH) here which I think is a nanocap who reported an exceptionally strong 1H25 result that quickly got ignored due to macro conditions. Another one in a similar position that I have nibbled away at and now have a small position in is Motio (MXO).

MXO has a rocky operating history (nanocap veterans will remember it as the old XTD), but the business as it exists today effectively began in 2019 with the appointment of Adam Cadwallader as CEO who brought with him nearly two decades of experience in the out of home advertising space. Prior to the appointment as MXO CEO he led oOh!media's (OML) "place based" media division, which is a fancy way of saying digital advertisements in locations where people are more likely to spend a longer period of time to be engaged, rather than traditional billboards which capture passing traffic.

It was this experience Adam leveraged, purchasing four different operating assets over the next few years for roughly $6m. These purchases (including two assets from OML that Adam was familiar with) gives MXO digital screens in health centres, sports venues, cafes and bars. They currently operate over 1500 screens in 1000 locations around the country and if you have ever sat in a doctor's office that has a television looping information and the occasional advertisement then you have a pretty good idea what the product is.

But while the acquisitions gave MXO an immediate footprint, work had to be done. Some assets were aged and needed refreshing, some customer relationships had been ignored and needed re-engaging and MXO themselves had to build up the internal team to target advertising customers and convince them of the benefits of using their place based media channels.

That work took a few years but it was at the FY24 result where the tone from the business changed and the strategy for FY25 shifted:

b869efbea902b6ab5303a76aee5230261d5140.png

With the "ideal network size", growth would come from optimising and re-pricing customer campaigns and driving revenue per location which has grown steadily:

d7c879793f462d08208ff17328ba8812b53b69.png

The momentum of the business has also been captured through continued upgrades to FY25 guidance, though there is some opaqueness we have to work through as the business recently spun out a non-core asset that needs to be pro-forma'd out. My best efforts to do that sees a guidance timeline that looks like this:

10 May 2024 - FY25 revenue $7.5-7.9m, cash EBITDA $800k

18 Sep 2024 - FY25 revenue $7.9-8.3m, cash EBITDA $800k

14 Nov 2024 - FY25 revenue $8.2-8.4m, cash EBITDA $1m

26 Feb 2025 - FY25 revenue $8.4-8.8m, cash EBITDA $1.2m

The non-core asset that has been spun out was Spawtz, which despite the name is not a pets focused recreational activity platform but a piece of software used by indoor sports centres to run casual leagues. It does player registration, team management, accept payments, etc. Spawtz came as part of the acquisition with digital screens in indoor sports centres and while it has been steady since acquisition, it hasn't really grown or been able to embed itself beyond the sports niche.

The spin out was to existing MXO management who were running the segment for $1.35m cash and includes five employees (including management). Importantly, MXO still own the digital screens, it is only the software part of the business that is being sold.

The combination of the Spawtz sale and strong cash generation in 1H25 has really cleaned up the balance sheet and made an investment far more palatable. The spectre of a potential capital raise has been removed as at the FY24 result the business had $1m cash and $2.2m debt as a result of vendor financing from OML to purchase cafe and bar assets.

Fast forward six months though and MXO has pro forma $3.5m cash in the bank with $2m debt, not only clearing up any concerns but giving them flexibility for more bolt on acquisitions of digital screen assets.

I've alluded to the strength of the 1H25 result a few times but to dig deeper revenue grew 44% to $5.3m while the company's preferred reporting metric of "cash EBITDA" grew 839% to $1m. Personally I would add back a few items to that reporting metric, primarily the interest bill which until debt is paid off is a real cost and also the cash cost of re-investment back into the business. Doing that I get "cash PBT" of $680k:

a9077b837465bc7dc530ba158d5ba2d4f5b928.png

The discrepancy between cash PBT and reported is because cash re-investment is significantly lower than historical depreciation and amortisation. The main contributor is acquired customer contract rights and funky share based compensation accounting, but also with an ideal network size the historical depreciation of digital screens (over seven years) isn't being matched with the up-front rollout of new ones:

2e93df6b43fd7809b0ae6907dee13a41e96338.png

This is creating a set-up I love in nanocaps; where the reported numbers of the business are not reflective of the underlying quality or growth of the business. A scan of the profit/loss statement says MXO is a growing business but still unprofitable (-$161k) while a scan of the cashflow statement says the opposite, showing a business that generated $1.3m free cashflow in the half. Admittedly with the benefit of working capital movements but let's not let that get in the way of a good story!

So where are we today? At the time of writing the market cap is $7.5m (cue the collective grimace from my mid/large cap brethren) with $3.5m cash and $2m debt. The business did $680k operating profit in the 1H, based on FY25 guidance they appear very conservative. The history of guidance upgrades supports that view, but it could also be a general uncertainty with macroeconomic conditions and the upcoming Federal election given the cyclicality of advertising spending.

But generally speaking the second half is the seasonally stronger one for MXO:

b59700e06d7601f0d7e5991f3aba7cec9edecb.png

Despite that, given the general uncertainty and the strength of the 1H25 result I am modelling 2H25 with flat revenue (which comes out slightly above current management guidance) and with modest cost inflation and no Spawtz contribution for the final three months of the year I have my preferred cash PBT metric forecast to slightly decline back to $600k (again, slightly above current management guidance).

$6m EV with the business potentially doing $1.2m operating earnings is just 5x, and with the spectre of a capital raise behind them I think MXO deserves higher. That said there are plenty of reasons for the market to be sceptical. It's small with an ugly operating history. Earnings will be cyclical, and maybe I am extrapolating a cyclical high in 1H25. Growth per location can only be pushed so far and unless MXO can find good acquisition targets growth will be hard to come by.

But at the end of the day I think it looks very cheap and it's an example of the sorts of opportunities that can be found deep in the murky depths of nanocaps. Definitely not for everyone but for those with a stronger stomach it may be worth a look!

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#Bear Case
stale
Last edited 5 years ago

1. The market cap in 2016 was ~$22 million. The market cap in 2021 is still ~$22 million, effectively zero growth over 5 years.

2. Shares have diluted by 30% in the last 12 months. Was ~200,000,000 in June 2020, now ~270,000,000 in July 2021 when including unlisted employee options.

3. Looking at delisted.com.au, MXO used to XTD. Whilst the business hasn't changed (OOH marketing etc), name changes are not a good sign and I treat it as a form of 'phoenixing'.

Assessment.

Microcaps should be seeing explosive growth - none here for past 5 years!

Share dilution is to be expected and accepted judiciously for micro-caps - not judicious use here as unlisted options are used excessively to incentivise staff, and pay for acquisitions.

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Valuation of $0.060
stale
Added 5 years ago
NTA = $0.02 per share (all 270mil of them) Growth per share = $0.04
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