Crayon has made significant investments in the last 5 or so years, buying into the Microsft Licence Solutions Provider (LSP) markets across the world.  With a move into the UK by buying 'FAST' and a move into the USA with acquisitions of SWI and Anglepoint, they're pushing up against global heavyweights in this space such as Insight and SoftwareONE

Locally their acqusition of Winq (formerly Staples) software business has given them the right to resell Microsoft software in market.  This potential acquistion of Rhipe will neatly plug in broad services capability across Cloud / Datacenter and End User computing which will allow Crayon to effectively compete with the likes of SoftwareOne, D3, NTT and Insight.  I wouldn't be surprised if they end up pushing that little bit harder.

Disclaimer:  I do not hold but I do work in the industry