Here in Sth Aust, love 'em or hate 'em, the OTR fuel franchise is one of the most impressively run & visible business models. Fuel price-wise, they seem to the first to raise prices and one of the last to come down but they are omnipresent and considered an SA success story from their beginnings of one traditional service station in a northwestern suburb. As Viva convert Coles Express to OTR, and refurbish to their 24-7 mini-mart model, there is only upside for Viva.