I'm so old I remember when Zoono was considered investible. Now looking at the results just makes me want to throw up my mouth a little bit.

Per below they spent half their revenue on consultants, most of which on legal fees...

The CEO has stated one of their priorities for the remainder of this year will be considering how "to tailor its messages for the different market segments". I'd suggest a priority might be considering how to right size their business because right now they're living a champagne lifestyle on a beer budget.

[Not held].

A few contributors have highlighted Zoono's announcement on Thursday as justifying the 50% SP pop.  I'm a little more contrarian about it.  While there's alot to like about how a minnow like ZNO has made hay from the pandemic, companies that keep changing their metrics to suit their short term story is a pet hate.  In Q1 they highlighted revenue - it was a bumper number and there was no mention of orders.  Come Q2 and it's order value with no mention of revenue - it's so short term because they have to release a half year report soon after and we can see that it wasn't just a cashflow timing issue - revenue sucked.  Now we're at the end of Q3 and probably a week from dropping their 4C.  What are they highlighting this quarter?  Revenue? New orders?  Neither, now they're highlighting orders from Q2 fulfilled in Q3.  They mention new orders but don't even give an estimate.  That is a very deliberate decision and to me points to a business that is still rapidly coming back to earth from the height of COVID.  When they do plateau they will be a much bigger business than they started and the back to work beneficiary narrative is compelling.  However, I suspect they'll get a fair bit smaller before they start growing again.

[Sold yesterday]