With Dynamic Revenue Plus one of Siteminders three pillars of future growth, a lot is riding on the success of this new product line which was launched in Aus in September. As a shareholder I think it’s great, as a consumer, not so much.

It appears the Labor government has a similar opinion with Dynamic pricing models coming into their cross hairs for cost of living relief measures.

https://www.theguardian.com/australia-news/2024/oct/16/dynamic-pricing-ban-australia-tickets-event-fees-albanese-government

Australia is only a small portion of Siteminders overall market, however it does highlight susceptibility of the current strategy to government regulation.