He's a little market anecdote.
Today, I was in my local pharmacy - part of theChempro chain. I've been in and out of it several time in the last 6 months, and noticed the Activated Probiotics range, and that the range is stocked right next to the payment terminal has been growing to now encompass the full range. However, the metres of shelf space is still about 8-10% of that given to the more extensive Bioceuticals range.
I got to speak to the head pharmacist in the shop, as it was a quiet time, and I asked him if he could recommend something for a minor condition I have, and for which I usually take a prescription medication.
Quick as a flash, he was on to the relevant Activated Probiotic range. He rolled out all the key messages (per CEO Blair) and spoke about how I'd probably need to take the recommendation for 2-3 months to see the benefit. He spoke about the clinical evidence, and pointed out that the condition-specific label made it unique among probiotics.
He also mentioned that he had personally tried the general Biome Advanced Probiotic and had observed benefits (digestion, gut health in the pharmacist's case.)
As I got deeper into the specifics of my condition, he finally recommended another treatment, with a good rationale as to why that was preferred over the probiotic.
My Key Takeaways From this Isolated Datapoint
- The market training investment is clearly putting the $BIO brand in the front of mind of the pharmacist
- The range is prominently displayed right next to the payment terminal and, although, only having a very small fraction of space of the established brand, was closer in reach to someone standing at the payment terminal
- Pharmacists in Australia are well trained professionals, and given a deeper discussion, this pharmacist ultimately made another recommendation, having weighed the $BIO product with alternatives.(The alternative was NOT a probiotic)
While no payday for $BIO here, it is one datapoint that backs up what BVN has been telling investors. So, I took heart.
Disc: Held in RL and SM