Pinned straw:
Legacy Media
It’s a shame no one interesting actually tweets anymore. Otherwise people would see this instead of wading through AI generated engagement and the trivial grievances of the world’s richest man.
It’s also a shame no one watches free to air TV anymore. Otherwise they would be able to catch a pretty slick infomercial hosted by Meg Ryan on CNBC in the United States tomorrow our time.
And it’s a shame that I’m part of a group which is getting smaller in that I remember Meg Ryan. It’s also a shame that emails are almost never exciting these days.
I am certainly no expert, so I can’t fault them. I don’t know where the eyeballs are going these days. More important than all this however is why is Anteris doing paid advertising in the first place? They have no marketable product at this stage, and recruiting for the FDA trial is some time away yet. True, there are a few ads about for jobs, some of them key positions, but a television campaign for a few jobs seems like overkill. However, the real product at the moment — I think — is the shares themselves.
The fiscally conservative value investor in me (there is still a bit of him there) does wonder how much we actually paid for this.
Out of further curiosity — and because I hadn’t heard the name for a while — I Googled this.
I’m sure that it’s just a coincidence that this figure is about the same as the $88 million USD raised in the IPO.
I’m confident they know what they’re doing.
Had had a look at the Meg Ryan "Empowered” website and the Anteris "news article".
I agree PabloEskyBruh Anteris being without a marketable product and being years off any FDA approval, why have they paid to have cutesy Meg Ryan promote them? Can only think that it is a reflection of the hyper competitive nature of the US, where to have a chance of winning you need to pull out every stop.
Reminds me somewhat of the US tipping culture, where the restaurant wait staff are invariably gushingly super nice in the quest for tips. At the places I visited the waitresses would practically push their ample cleavages into your face as they took your drinks order. (For the record, in my whole time in the USA I never once complained to either the staff member concerned or management about this kind of behaviour).
Anyway, at least with the Aussie waitress both the smile and cleavage are usually genuine.
Where some of the other money is going:
https://theorg.com/org/anteris-technologies/jobs/medical-sewer-contract-38d72c60
Whilst Anteris’ DurAVR requires less stitches than either Sapien or Evolut it still needs some. The single piece valve starts as a treated rectangular piece of bovine tissue. Anteris has the patent for this.
These sewing positions in Minnesota are to supplement — not replace — those at Malaga, Western Australia. The MN facility is already up and running but this is about scaling up. Production is very slow as you would expect for such a precise and vital device. They will need to produce hundreds for the next couple of years, and thousands — even tens of thousands — thereafter if successful.
This is a quote from CEO Wayne Paterson in his interview with Alan Kohler in April 2022:
America’s approach to healthcare blows me away.
Who is this ads targeted at? The patient? The doctor?
Is there a large pool of cardiac surgeon, Meg Ryan fans who’s interest would be spiked to look further into this product?