Pinned straw:
@Schwerms I’m back on the case (albeit now entertaining northern hemisphere visitors for a few days). Hopefully, some time next week I’ll published an independent analysis. I started building the model yesterday.
Im going to drive it off: number of prescribers, as the potential subscriber base of 4,500 are penetrated over a 24 month timeframe. (Assumptions of 80%, 90%, 100% penetration).
Monthly new scripts will be driven off "New scripts per subscriber per month. Again, apply a couple of scenarios,…. Maybe 2.5 and 3.0.
Conservatively, I’ll assume only 79% of scripts are fulfilled. And then the big parameter is "Average number of refills per script". That’s a big unknown given limited time in the market, but perhaps I’ll model 6 and 8 (Need to think more about this), and then assume each customer churns off after this.
The model will then generate a plateau in revenue when incoming new scripts, from a basically limitless market( given low % penetration) are in balance with discontinuations. That plateau will occur some time between 24 and 36 month from launch, as I’ve set it up.
I’ll test the output of that as to what % of the market presenting for treatment are receiving a script.
Next is GTN. I haven’t assessed that yet, but it seems prudent to allow for a continuing Q1 minor drop off. I’m thinking of modelling scenarios of it getting to 30% and 35%. In future years, I think $BOT will tighten up on the amount of 100% copay, as one driver. They’ll do this rationally, driven by an analysis of whether patients who initially got it for free, eventually managed to get reimbursed.
That will pretty much give me what I need to model some plausible revenue scenarios going out to end of FY28.
And then there’s cost base, which is easier, given I think we know how many reps they’ll have.
On digital, I’ve listened back to my recording of the presentation. Basically, they’ve held off a major digital marketing push for now simply on the basis of rationale capital allocation. I think they are seeing superior returns from adding incremental reps, and they are still in the mode of fine tuning the digital channel, so they didn’t have anything fact-based to say about that. I’m not going to model any contribution from digital.
I don’t want to share my output numbers yet, as it’s work-in-progress, but I am liking what I am seeing directionally aligned with what you are showing.
Entirely possible that there has been a complete market over reaction, and, as we get 6 and 12 months of additional history, the value becomes apparent. (By the way, this is not unusual for single product pharmacos after launch! Which get to the benchmark management shared. That was a gallant but, as it turns out, in vain attempt to stave off the market response we saw!)
I would not be buying off the work I’ve done so far, but equally, there’s no way I’m selling!
Anyway, I will give a proper update next week some time. And it will be great to have your work to triangulate with.
So for now, I’m still a believer.