@Karmast yes, that's absolutely fair, and I do mark them down for it. Although I am not in the camp that places a lot of weight on that, but consider it alongside other factors.
In this case, I'm also rather more sanguine, because I was able to increase my RL stake at close to the raise price. i.e., the "actual" discount delivered to instos. is barely more than was available to retail shareholders who were paying attention. If there had been a much deeper discount, then yes, I'd be miffed. But, in this case, I recognise that it is faster and less costly to tap a few friendly instos and I don't feel like I have been disadvantaged. Furthermore, I think @jcmleng is probably right in that over the coming weeks, absent any news, the SP will drift down. So @jcmleng will probably beat the raising price and get in at sub-$1.30, That is, unless in the webinar tomorrow management can offer further information that derisks the CMS-MACs reimbursement issue, in which case the SP could sail away again.
So, while I agree that management are not as retail SH-friendly as one would prefer, and even though I have been scathing of management's ability to deliver on their timelines, I do see a potentially very strong value proposition here - albeit one with multiple risks.
Unlike $ALC, this business has products that are looking like they are clinically differentiated in a rapidly growing segment, in the world's largest healthcare market. While I have also written about the unattractiveness of this market segment (the specific segment of dermal matrix where $PNV, $IART, $AVH, $ARX and others all compete) given its competitive intensity (and I still believe this to be true), my thesis is that $AVH MIGHT be competitively advantaged, given 1) the combination of the unique nature of ReCell and 2) it's multi-product "one-stop" strategy. I've followed this business for 6 years, and owned it briefly with a very small position when I decided it was too early and before it developed ReCell Go, received several FDA approvals (incl. for vitiligo), licensed in 2 complementary products, and signed up most of the major US accounts.
We'll know if this business is going to be a success in the next 12-24 months. Over that time, the SP might indeed drop 50-70% or more if it doesn't deliver, but equally, it could go up 2x or 3x from here at least, particularly if it achieves CF breakeven by Q2 or Q3 2026, for which it now has sufficient cash to achieve this. That's a risk-reward I am quite happy with. And I have some further optionality that if at the next half report the reimbursement "shock" isn't fully resolved and ReCell sales don't rebound, then I will back out - hopefully before the "minus 50% SP" scenario is realised. Equally, if it is strongly back on track, I'll add more, as I potentially want a bigger position in the success case.
So while management haven't treated me equally with instos in this raise, and while they consistenly put targets and guidance out there and fall short, I've never found them to be dishonest or to do anything untoward. On the contrary, the business has achieved an awful lot in the last 5 years, growing revenues from A$17m to A$102m, and likely to do much better in future.
Now, some will say, why own them when there are literally thousands of alternatives on the ASX? My answer is, that is a valid response for many/most. However, healthcare generally, and medical devices in particular is a market I believe I have a better understanding of than many, and so my universe is much, much smaller. And in the pool I have chosen to swim in, I see the potential for a lot of value. (Conversely, I have no edge in all the small caps miners, banks, financial services, property etc., so investing there is unavailable for me.)
But of course, time will tell, and I'll happily come back to this post (and eat humble pie, if appropriate) in - let's say - 12 months time. That's the fun of this, isn't it?