Forum Topics FLX FLX CEO Interview

Pinned straw:

Added 3 months ago

Here's the transcript from today's interview:

Felix Transcript.pdf

Thanks for all the great questions @Slomo. I'll be keen to get your thoughts on how he answered them.

My initial impression is that Mike is a pretty straight shooter, and although the share price hasnt gone well since the heady days of 2021 when it listed, the business does genuinely seem to be making progress. But as I said in the interview, the concern here is that they never grow into their cost base and realise any decent operating leverage. It's just a very familiar story for small cap ASX stocks. But Mike's response seemed reasonable -- you need to have a certain capability to play at the level they want. And it was encouraging to see consistent ARR growth and the transition to positive operating cash flow.

Much depends on the Nexvia acquisition, but the strategic rationale made sense to me.

Shares are roughly 4x pro-forma ARR, which hardly makes them cheap, but such multiples are rather limited. Could still be very good value if revenue growth remains strong and the operating leverage kicks in.

Anyway, here's chatGPT's summary:


1. Business Overview

Felix provides a cloud-based enterprise SaaS platform designed for large, capital-intensive sectors — construction, mining, infrastructure, energy, and property.

  • Core capability:
  • Manages subcontractors, suppliers, and third-party vendors by streamlining procurement, compliance, prequalification, RFQs, tenders, and contract awards.
  • Marketplace effect:
  • As enterprise customers onboard thousands of subcontractors, Felix builds a two-sided vendor marketplace with over 100,000 vendors.
  • Revenue model:
  • Primarily subscription-based SaaS, integrating tightly with existing enterprise systems. Vendors join free when invited by contractors.

2. Recent Results & Metrics

  • Revenue growth: Up 22% YoY.
  • Net revenue retention: 106%, indicating account expansion from existing customers.
  • Positive operating cash flow: Achieved, marking a key inflection point.
  • Marketplace scale: Vendors doubled since IPO — from ~52,000 (2021) to 100,000+ today.

3. Strategic Positioning

Integration, Not Replacement

  • Felix complements rather than replaces ERP systems like SAP, Oracle, JD Edwards, and Workday.
  • Felix integrates deeply with ERP and related systems, becoming the “source of truth” for vendor data — including compliance, banking, and relationships.

Network Effects

  • Contractors require vendors to join Felix, onboarding them at zero cost to Felix.
  • This accelerates vendor marketplace growth and creates a defensible moat similar to car-sales platforms — "buyers and sellers go where everyone already is."

4. Operating Leverage & Inflection Point

Mike highlights Felix’s 12-year journey:

  • Pivoted midway from vendor monetization (“PlantMiner”) to enterprise SaaS.
  • Required heavy upfront investment in platform robustness, security, and scalability to compete with global players like SAP and Coupa.
  • After several cost-base resets, FY25 marked a shift to positive cash flow.
  • Now positioned to unlock operating leverage — scaling revenues faster than costs.

5. Nexvia Acquisition

Rationale

  • Acquisition cost: ~$12M (~3.8x FY24 pro forma ARR).
  • Structure: 12-month earn-out based on ARR growth; earn-out shares priced at a premium (25c vs 22c transaction price).
  • Location synergy: Nexvia is based five minutes from Felix HQ in Brisbane.

Strategic Fit

  • Nexvia provides project and business management SaaS tools targeted at SMBs in construction — a large subset of Felix’s existing vendors.
  • Unlocks a cross-sell opportunity to ~43,000 subcontractors on Felix’s platform:
  • Nexvia’s average ARR per customer$13k/year.
  • Estimated TAM: >$500M ARR within Felix’s ecosystem.

Integration Approach

  1. Culture first: Both teams move into a shared office to ensure cohesion.
  2. Technology: Both platforms built on similar stacks → easier integration.
  3. Go-to-market: Immediate cross-pollination of sales funnels; goal to upsell Nexvia to vendors already within Felix.

6. Partnerships & Growth Channels

  • Pronto ERP partnership:
  • Pronto has ~1,800 customers and ~$250M revenue.
  • Even a 5–10% conversion rate could double Felix’s enterprise base (~75 today).
  • Shift toward integrations & partnerships:
  • Historically sales-led; now aiming to accelerate growth via channel partners.

7. AI Strategy

Two-phase roadmap:

  • Phase 1 — Efficiency gains:
  • Apply AI to automate manual workflows:
  • Vendor prequalification reviews.
  • Tender evaluations.
  • Risk assessments.
  • Phase 2 — Data advantage:
  • Leverage Felix’s proprietary vendor and project data to deliver forward-looking insights:
  • Predictive analytics for procurement risks.
  • Strategic vendor management recommendations.

8. International Expansion

  • Rationale: At ~$100k ARR per enterprise client, reaching $100M ARR would require ~1,000 customers → necessitates expansion beyond Australia/NZ.
  • Approach:
  • Follow existing multinational clients into new regions.
  • Examples: DRA Global (South Africa) and PCL (Canada).
  • Preference for organic pull over risky “big bang” launches.

9. Key Risks & Challenges

  • Integration execution: Merging cultures, systems, and processes effectively.
  • Scalability: Ensuring onboarding, customer success, and support keep pace with growth.
  • Timing of monetization: Avoiding premature vendor monetization to protect network effects.
  • Competition: Competing with global ERP ecosystems and niche SaaS players.

10. Outlook & Takeaways

  • Felix is at an inflection point:
  • From cash burncash flow positive.
  • From pure SaaSplatform + marketplace + SMB upsells.
  • Nexvia integration + Pronto partnership are near-term catalysts.
  • Large untapped opportunity:
  • Over 100,000 vendors.
  • $500M+ ARR potential just within the existing ecosystem.
  • Management positioning Felix as a future global player in vendor management SaaS.

Bottom Line

Felix is transitioning from a vertical enterprise SaaS provider into a broader ecosystem play:

  • Enterprise contractors → core recurring revenue.
  • Vendors → monetization upside via Nexvia.
  • Data + AI → potential competitive advantage.

Execution on integration, partnerships, and international expansion will determine whether Felix achieves its ambition to become a dominant global player.

Slomo
Added 3 months ago

Great interview @Strawman, you got a lot of good questions in and enlightening answers out.

Sorry, been away, hence the delay in responding.

Management is a big part of my thesis for FLX being a potential multi-bagger from here.

So it’s great to hear how they are approaching this integration and GTM.

Mike seems very alive to the risks and opportunities.

It was great to hear how focused he is on execution and not getting distracted by attractive but currently peripheral opportunities like rolling out AI on platform.

At the same time they have multiple levers to pull for growth and now have the tech and the funds to pull the big one – Vendor Monetisation.

Other growth avenues are more organic, low cost, lower risk and should continue to evolve over time - partnerships like Pronto, international growth adjacent to cornerstone customers like PCL in Canada, etc, etc.

They have been remarkably consistent in what they’ve said since IPO and even though they have adapted to threats (FCF) and opportunities (mining) are still on track with their original strategy.

There's a lot in front of them but they seem to have the platform(s), experienced team and mindset to do it, question is will they?

Only time will tell but I am watching closely how they perform over the next 12 months.

I don't expect a lot in FY26 numbers but there should be some key qualitative tells as to whether it's working or not.

If it is, FY27 could be a very big year in terms or ARR growth and outlook / pipeline.

Disc: Held.

13
edgescape
Added 3 months ago

Thanks for the summary

I haven't been through the meeting as was busy during most of the day. But one thing that stuck out was this line item about Share based payments in the FY25 report

a6710e84948b066456158adf37bb04a84b3524.png

That is a significant increase.

Or maybe I'm nitpicking as really it doesn't sound alot.

Apologies if I poured some cold water on Felix....

14

Strawman
Added 3 months ago

@edgescape never EVER apologise for putting forward an honest perspective. Even if it goes against any perceived consensus. ESPECIALLY if it goes against the consensus!

As I'm fond of saying, the best way to improve an investment idea is to challenge it.

Also, I don't hold FLX here or in real life. Not because I hate it, I just havent done the work to build any conviction. And I should be careful to not put only positive reflections of any of our meetings.

So go crazy with the cold water. I more than anyone need a good dousing from time to time.

15

edgescape
Added 3 months ago

No worries. I am only pointing out that it is a big jump although off a low base (but enough to impact the P&L) and I'm still learning how executive comps work. However finding information on the award conditions is sometimes difficult. Looks like I need to go the AGM notes to find out

Have to also compare this figure against another similar sized software tech company to find if it can be ignored.

Either way it is interesting seeing this in the report.

8

Slomo
Added 3 months ago

@edgescape, I noticed this too.

As I understand it FLX engaged remuneration consultants, The Reward Practice (Ratchet, Ratchet and Bingo I think Buffett calls them) in FY24 and the result was a big increase in FY25 Share Based Compensation (SBC) as they call it in the US.

Before this the STI & LTI structure looked good at FLX to me as mgmt had received bonuses when the business performed and missed out when it did not. That’s what I call alignment.

This change is disappointing in so far as management couldn’t come up with a compensation package that reflected their values and alignment with shareholders.

Also that the board that engaged the consultants benefited the most from this engagement (after the consultants took their $19k in fees for presumably a simple benchmarking exercise wrapped in a powerpoint presentation).

Also this effectively doubles their compensation from FY24 to FY25 which now looks a bit high to me for businesses of a similar size.

0853f2f2f8575822ee1da28eb0eb2a9f895552.png

This increase is all LTI - Equity-settled options, so possibly a one off spike but we will see…

Where I cut them some slack is the board is small and potentially doesn’t have the expertise to do this themselves.

What does AI have to say about all of this?

As an aside I asked AI about this and it reflected a US view that this did not amount to a doubling of Director compensation from FY24 to FY25, it was all down to the increase in SBC which is non-cash and actually increases director alignment with shareholders, so all good...

I don’t agree with some of this and it highlights the value of asking AI questions you already (think you) know the answers to.

Firstly, directors who buy shares on market are more closely aligned with shareholders who do the same than those who have been gifted / awarded them.

Secondly, SBC works like this in my mind.

Let’s say the company pays directors $0.5m cash in fees and another $1m in shares as SBC.

To achieve the SBC payment, the company effectively raises $1m in equity by issuing shares to an external party I will call Mr Insto who pays $1m cash for them.

Then the company pays directors with this cash from Mr Insto and the directors use this cash to buy the shares from Mr Insto.

So Mr Insto is all square (no net change in his shares or cash after these transactions) and the Directors have $1m in shares that have been issued by the company as a capital raise and ended up (eventually) being bought / earned by the directors.

It’s only "non-cash" because the company raised the equity and simultaneously awarded it to directors. So shareholders got diluted but with no increase in the cash held by their company, just an increase in …. Director alignment with shareholders.

Disc: Held

11