Pinned straw:
I'm with you @PhilO. I look at it out of curiosity every few months. I bought a Gozney pizza oven a year ago and was amazed at how easily and cheaply I can feed the extended family. I can pump out a pizza every 3-4 minutes, feed 9 adults and a bunch of kids in half an hour, excellent food and all for about $40 bucks. I thought, geez there is a good business to be had here. Unfortunately I Mr. Market has had the same thought. I have one McDonalds in my Ubereats radius, but about 7 pizza shops. Some high quality and expensive, several mid range and cheap and cheerful Domino rounding out the list.
Dominos are essentially selling flour, water and cheese at an incredible mark-up. They have the benefit of economies of scale across their supply chain, back end infrastructure and brand awareness, while their competition are all independent operators. You'd think they should be printing money. I think their issue is they need to be consistently the cheap and most convenient option (which they're struggling with in an inflationary environment), whilst also staying appealing, which they also struggle with. For me ordering Dominos feels like cracking a beer at 10 am, even if it hits the spot you can feel your standards slipping and there is a shame associated with it.
I'd love to see them laser focused on the Australian market, and re-jig the brand to be "a little treat" as opposed to "ah whatever, the day was already a write-off". A business I don't think I'll ever own, but one I'll follow with fascination. Looking forward to your thoughts from a valuation point of view.