Pinned straw:
The AFR reckons that "Customers have flooded WiseTech’s help desk, social media and industry bodies with complaints this week after it moved 95 per cent of its users to new product bundles with artificial intelligence features." I tend not to believe much of what I read in the AFR about WTC, as they seem to have a bit of an ongoing vendetta against the company.
I tried asking my junior AI assistant (Perplexity) what customer reaction to the new model had been. It also claimed there was a lot of negativity, but when I followed up some of the references they took me to mostly outdated and ill informed comments on Reddit.
When I asked my more trustworthy AI assistant (Claude) I got this more balanced summary of the negative reactions to the pricing change.
Reasons for Negative Reactions
While specific details about different customer cohorts are limited in the available sources, the negative reactions appear to stem from:
Perceived lack of transparency: Reports of unannounced changes and perceived pricing shocks (The Loadstar) suggest some customers felt inadequately prepared for the transition.
Historical pricing concerns: Some businesses have historically experienced escalating system costs with CargoWise, with the pricing policy described as unpredictable and opaque, with frequent revisions and hidden charges (SelectHub) .
Transaction-based uncertainty: The shift from fixed seat-based pricing to per-transaction fees creates uncertainty for businesses about their actual costs, particularly for high-volume operations.
Broader trust issues: Some industry observers note growing customer fatigue with CargoWise, citing concerns that the company doesn't consistently set and meet expectations as it did in earlier years (Wiserlogtech) .
Limitations
Unfortunately, the available sources don't provide detailed breakdowns of how specific customer cohorts (such as small vs. large freight forwarders, different geographic regions, or different logistics segments like forwarding vs. warehousing) have reacted differently to the new pricing model. The controversy appears to be relatively recent, and comprehensive customer feedback data hasn't yet been published publicly.
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As always seems to be the case with WTC, there is always something new to worry about.
@Magneto this was discussed at some length at yesterday's Investor Day. (Hopefully, I'll get around to writing up my notes. But there is a lot to digest)
Essentially, driven by the risk that AI destroys the per seat subscription revenue model, $WTC have rammed through the New Commercial Model (NCM), with it going live in the last month or two.
It is a BIG change.
Through various "Value Packs" it essentially moves the lion's share of revenue onto 100% transaction pricing, providing the means for $WTC's customers to pass through the charges for Cargowise onto their end customers, along with many otther pass through charges that occur in global logistics.
While 95% of customers are now on the NCM, it is important to realise that Cargowise has (I believe) c. 17,000 customers. So the 5% are on the old model are 850.
This 5% include ALL of $WTC's biggest customers who are on fixed term contracts, not the month-by-month that were compelled to move to the NCM. The 5% cover the lion's share of $WTC's revenue, so a key thing to monitor going forward, is how many of the largest customers (e.g. top 25 FFs) have transitioned to the new model.
Apparently, there has been some noise and pushpack from some customers, because passing the transaction costs to their customers now means adding a new line item to their invoices to customers, and this isn't popular given how competitive logistics services are, and how commoditised and standardised the infrastructre and common charges are.
Zubbo and Richard were at pains to point out that the charge will be the smallest item on the end customer invoice, and of the order of magnitude of 0.1% of the cost of goods in a container load. (So for a container of $50,000 of furniture, that's less than $50). Edit: Zubin further quantified the charge as between "US$2 and US$19", which would make it more like the 0.01% I originally wrote for this post, given an average 20TEU container COGS of $50k.)
Now, once the transition is completed, it essentially means that $WTC's Customers will have a zero cost to pay for Cargowise, and any fee increases will be be an increase seen by the end customer in the smallest item on their invoice. So, it potentially significantly increases the pricing power for Cargowise.
The big point that Richard and Zubin made is that the NCM removes the friction of customers using more of the available modules in Cargowise so, if true, then that becomes another revenue driver.
It is clear that $WTC have done a lot of modelling of the impact of moving from the old model to the new model, and I think the success of the model (or otherwise) will only become clear over the next 2-3 years.
But if $WTC management are right, this new model could in itself be a major value driver over the coming years.
Time will tell.
So what am I looking for: either of:
a) A signing of a new Top25 LGFF (which must be on the NCM)
b) Reports of existing Top25 LGFF moving to the NCM. (Richard predicted that as the first move, this will trigger others to follow.)
We can be 100% confident that analysts will be all over both questions at further results reports.
It will also be interesting to see if there is any evidence of pushback from end customers, to the new charges. That would not be good.
Exciting times ahead, I think.
Disc: Held