A bit late to the meeting, but so refreshing hearing from a new CEO. He still has a sparkle in his eyes (maybe from the whisky) and a passion for talking about the business. It will be really interesting to see if he's managed to sustain the energy, passion and spirit (no pun intended) after 12 months of market rough and tumble. Seems like the perfect guy for the job, has a real handle on what's needed and how to get there. I'm not sold on the idea as an investment, brand and taste are fickle, tricky things, but he has sold me on trying the whisky.

Good product and I currently have the xmas and amaro editions on my bar cart but did anyone come away with confidence on whether this new CEO can take the business to the next level?

I'm confident he will do better than most, but it's such a tricky thing they're trying to do. He's trying to be Rolex, or Rolls-Royce. A Casio is a better watch in just about every measurable way than a Rolex, and a Camry is better than a Rolls in 95% of situations. If you want to top that game it's not enough to be good or even the best, you have to have an ethereal, trendy, inaccessible to most kind of thing that is normally lucked into by legacy and tradition. Very difficult to muscle into it as a start-up. Plus headwinds with lowering drinking rates and cost of living pressures. As I say, I think he'll do better than some MBA finance guy in suit would have, he seems to have his finger on the pulse of what's trendy and how to build a brand in that space. But it's a very tough hill to climb. I'll watch with interest, but it's too big of a bet for me.