Aussie increased prices for most of its NBN plans under a year ago, and they have now indicated a further price increase for some of their plans. To the NBN value plan for example, both of these price increases will theoretically have seen the price rise - per plan, using their NBN value 50/20 mbps as an example - from $79.00 to $89.00.

The recent price increase, set to impact customers in July, is due to 'the rising operating and wholesale costs have meant we have had to add a slight increase to the cost of your plan'. Their next set of figures should provide insight into their churn. Sure, they will have your usual internet users that swap in and out of deals, but if churn remains relatively low in a time when many households are experiencing financial hardship, we may start to see the thesis arise that Aussie can withstand competition from elsewhere while charging more.