Pinned straw:
I agree @mikebrisy -- the optionality here is immense. We are increasingly living in a world where data is one of the most important assets, and that's exactly what they harvest. As you say the potential use cases are mind-boggling.
I have to remain realistic though. I find myself getting very excited by everything Will said but there's still a long way to go. But I am encouraged that he's delivered well so far and seems to be focused on the right things.