I don't know how to approach this company.. the scientist and medico in me knows there's no convincing health benefit to this product 

https://pubmed.ncbi.nlm.nih.gov/15867940/

.. and even industry sponsored research such as this can only equivocate as to potential benefits

https://pubmed.ncbi.nlm.nih.gov/28916574/

It's been fascinating to see the research pivot to the Han Chinese genotype for lactose intolerance, despite the fact that A2 is a casein protein, not a lactose sugar.. it smacks a bit of a solution in search of a problem, and I always look at sponsored reasearch carefully

Families will approach me for opinions as to the superiority of this product, so the message is certainly out there.. even a relative in the agricultural sciences arrived at the same conclusion about the health, but still bought shares (disclosure: I don't own them) because the dynamics of the company were too attractive. 

TLDR - it's a taste decision rather than a convincing health based recommendation to use this product