Beam manufactures products and services used by global satellite and telecommunications companies such as Iridium, Telstra, KDDI, Inmarsat & Thuraya. Their distribution network is global with roughly 3/4 of sales coming from the US, Canada and Australia.
Beam is globally recognised for its R&D expertise developing many World’s First products for the satellite industry. In other words, they have lived with dinosaurs. Their products have been used since the early 2000s. They also won many awards. Their new products Iridium Go! and ZOLEO have seen more sales than the old products. This is good to see.
They have special relationships with satellite and telecom companies but the most notable one is Iridium. Beam was appointed as a Value Added Manufacturer nearly twenty years ago, as one of Iridium's first partners. Since this time, it has developed a strategic range of Iridium based accessories and terminals for the Iridium satellite network. Iridium has 66 cross-linked LEO satellites providing communication services to the Naval, first responders, military and government sectors.
ZOLEO is a Joint venture between Beam and Roadpost. Beam owns the customer, control airtime revenue and collects 85% of profits. Roadpost is in charge of generating sales in North America while Beam looks after Australia, Japan, China and NZ. ZOLEO's distribution is omnichannel they have physical stores but also list ZOLEO online through eBay, Amazon and recently Kogan.
ZOLEO pricing
- Cost $345 to buy the device but comes with additional service fee options
- $32 per month for the basic plan
- 25 satellite messages
- additional satellite message cost $0.65 per message
- $55 per month for In-Touch plan
- 250 satellite messages
- additional satellite message cost $0.50 per message
- $80 per month for Unlimted plan
- Unlimited satellite messages
- Free additional
- All 3 plans come with Unlimited SOS, Unlimited Cellular and Wifi
- They are really catering to the Adventure, Tourism, Rural Communities, Lone Worker, Government and Enterprise application. This is marketed using B2B and B2C but not B2B2C.
Future Product - Iridium Certus (this is for the new next-generation satellite constellation Iridium will deploy).
This is the covid tourism play where the assumption is people willing to do domestic tourism and visit rural areas with poor cellular connectivity during the summer holidays. Those types of consumers would buy ZOLEO as a safety communications device. The Iridium CEO pointed out that the appetite for personal communications devices was in demand in the US summer as covid forced people who planned on international holidays to do domestic travel. In the Q3 Iridium quarterly conference call, the Iridium CEO mentioned ZOLEO as one of the products showing some success.
In saying all of that, there is one massive risk that I will watch out for. Will put it in the next straw.