Need to do a bit of digging on this as ICONIQ looks similar to what Hub24, Praemium and Netwealth is offering.

IDPS stands for Investor directed portfolio service

Looks interesting for something below the market cap of Praemium

What I don't like is CAF is focused on acquisition of AFSL licensees and due to the difficulty of getting a license, there seems to be less and less of them. Which means the only way to get market share is by grabbing some from competitors..

So haven't yet decided.