Catapult are continuously expanding and creating new markets.

Their most recent announcements include:

• New performance analytics for Ice Hockey Goalie tracking
• Signing the first customer in NASCAR
• New motion analytics in Baseball
• Most recently, entry into the eSports market

The eSports market size is estimated at US$1.7b today and growing to US$3.5b by 2026 (*1) which is a CAGR of 16.3%

The eSports deal is with Motorsport Games (NASDAQ:MSGM) who develops video games for race series such as NASCAR, Le Mans, FIA Formula E, and FIA World Rallycross. You can read the announcement here.

I am becoming more and more impressed by Catapult suite of offerings and the customers they are working with, some of which includes leagues/teams in:

• EPL / FFF
• NBA / NCAA
• NHL
• MLB
• F1 / NASCAR
• AFL
• Rugby

As described in their AGM report, they are the market leader in performance wearables (5x larger than the #2 player) (*2).

They can also provide high performance athlete tracking for non-sports such as the military, police force & fire fighters.

The company is valued at 4x sales which I don't think is a very steep multiple for the quality of customers, industry growth rate and new products/market expansion.

I have added slightly more in my real portfolio in the recent pull back.

References

(1) Marketsandmarkets, Sports Technology Market with COVID-19 Impact - Global Forecast to 2026, April 2021.

(2) CAT Investor Day Report, 09 Nov 2021

Catapult launches a new performance analytics package for Ice Hockey Goalie tracking.

The company announced “it is the first of its kind for the sport of ice hockey and gives players and coaches a 360 view of goalies, specifically tailored to their unique positional movements”.

The metrics available to coaches and players, include:

• Down Count: The number of times a goalie shifts from feet to knees in a blocking position.

• Goalie Load: The volume the goalie has experienced over a single session.

• Goal Load per Minute: The Goalie Load over a session duration, which provides a relative level of intensity for the athlete.

• Asymmetry: The volume and intensity for both left & right directional movements on the ice.

Although no sales metrics were provided with this announcement, it’s good to see Catapult continuing to develop new solutions in partnership some of the biggest sporting clubs and leagues in the world.

Catapult has signed a new multi-year deal with VfB Stuttgart (a german Bundesliga footbal club).

VfB Stuttgart utilises Catapults "Vector" wearable solution and are now moving to their video anaylsis technology in "MatchTracker" and "Focus" applications.

Some information of the technology:

Vector - Wearble device to accurately and efficiently deliver player performance data to athletes and coaches.

MatchTracker - Application providing live real-rime tactical and physical player data to enable teams to enhance athlete performance and competitive stratergy.

Focus - Video application allowing coaches to record and tag players for live and post match review.

There have been questions asked about where future growth will come from for Catapult as they already have significant market share across multiple sports. This announcement address this by demonstrating their ability to cross sell multiple solutions to existing customers.

This announcement went under the radar last week.

Catapult have teamed up with the Super League (UK Rugby) and sky sports to broadcast real time player data to viewers at home.

Three key data metrics will be broadcasted live:

1) Distance covered by each player (metres),

2) Top speeds achieved (km/h)

3) Game intensity, measured by how many metres a player runs each minute (m/min).

This is a great achievement by Catapult. Providing live player data brings fans closer to the action.

These metrics are already used by the AFL and NRL which also use Catapults technology.  Using live player data is a step change in broadcasting and I don't see leagues going back once implemented.  

For those interested in Catapult (ASX:CAT) here's a link to the Motley Fool stock of the week.

It briefly covers the history, bull case as well as potential risks.

Disclosure: shares held

https://podcasts.apple.com/au/podcast/motley-fool-money/id1118867383?i=1000531678478
 

Strawman (Andrew Page) has covered the SGB Acquisition in the straw below. I won't comment on that further. 
 

Refer to the table attached showing how the acquisition is being funded. I found it quite useful.