The market loved this update, up 13% at time of writing. The CEO WIll Lopes has really made an impression and executed on his strategy since joining Catapult, particularly in regards to cost reduction and earnings improvement, pivoting towards long term SaaS business model from capital sales and churn reduction.

Catapult has decided to pay its loan facility in full, leaving it with $24m USD ($33~m AUD) at November 9th.

It certainly seems that becoming free cash flow positive has given Catapult an ammunition stockpile and I am keen to see how they utilise this asset. In the annoucement they discuss how they are keen to convert new opportunities and capital sales to a subscription SaaS model further alligning to Will's strategy.

There is definitley a tone in the announcement that sales this year will be something to watch and they are upfront about Sales being 'challanged' in the current environment.

I believe Will has created a fantastic foundation for this business and their ability to become FCF positive a year ahead of schedule puts them in prime position for the next year or so as we see sport making a comeback. I will be watching new sales closely as this will be key in growing this strong SaaS subscriber base he has built and expand even further into sports leauges around the world.