@firedup, your feedback is valid and a challenge for Eroad. It all comes down to how it is implemented and the drivers seeing the benefits. By example, at a previous company they faced push back from the drivers. What they did was use the data for rewards like driver of the year, and the good drivers got rewarded for their good driving. There was also a turning point when a driver was involved in a fatal accident. The crash on its own is hard enough to live, let alone with an investigation hanging over the drivers head.  In this case the data proved the driver was not at fault and the driver cleared very quickly.