When it comes to the famous St Bernards of the Swiss Alps we’ve all been buying a rumour since the year 1820. This was when a young English painter first depicted one of the faithful rescue dogs carrying a barrel of brandy around its neck.
Now, any doctor - hell, probably even a vet - can tell you that you don’t treat hypothermia with liquor. Whilst the dogs themselves are real and have been there for centuries, the cute little barrel of grog around the hound's neck is almost certainly a fiction. Does this make much difference to the livelihoods of the souvenir sellers of Interlaken? Nah, they will happily sell you trinkets depicting the dogs in this fashion and gladly accept your very expensive Swiss francs in the exchange.
So what are the recent rumours of private equity wanting in on Greencross worth to us?
Whether one should ever buy a stock on the basis of an investment thesis that the company will be taken over is not this particular story. Nor, is it necessarily important that any takeover ever actually eventuate.
The bigger story, as far as I’m concerned, is the suggestion that this company is now undervalued following a recent sell-off on some bad (actual) news regarding non-cash impairments. The market may have over-reacted and sold that fact just a bit too hard. There could be opportunity for value here for the longer term investor. Maybe the precise manifestation of this value - be it a takeover offer from private equity, a bidding war, or simply the company’s current management getting back on track following a hiccup - should be as trivial as brandy barrels on dog collars.
The value is in the bigger story - not just whether it's private equity who adopts this puppy.