·      Internet and data security breaches

·      Sellers concentration risk

·      Lower customer growth

·      Competition risk

·      Platform risks

·      Search Engine risks

Founded in 2011, MyDeal is an Australian e-commerce group that has successfully established an Australian online retail marketplace specialising in household goods such as furniture and homewares. 

MyDeal operates a marketplace model that acts as an intermediary, facilitating transactions between consumers and sellers. MyDeal’s main source of revenue is a commission fee that it charges its sellers for every product and service sold on the marketplace.  MyDeal also generates other ancillary revenue streams including online direct sales of its in-stock products, transaction fees, advertising fees, subscription fees and Seller onboarding fees.

According to 2021 Annual report MyDeal has over 894k Active Customers, 1151 Active Sellers and over 6 million product SKUs across 2,000 categories. Over 1 million products were sold in FY20 on the platform. 

• Amazon
• Catch.com.au
• eBay
• Grays Online
• Kogan.com
• Matt Blatt
• Temple & Webster

H1 FY21 Highlights:

•  Gross Sales increased 217% to $126.7 million (H1 FY20: $40.0 million)
•  Revenue up 248% to $21.2 million (H1 FY20: $6.1 million)
•  Gross Profit of $18.9 million, up 210% (H1 FY20: $6.1 million)
•  Active Customers3 grew 205% year-on-year to a record 813,764 as at 31 December 2020
•  Strong repeat business with 52.7% of Q2 FY21 transactions coming from returning customers (Q2 FY20: 38.5%)
•  Launch of Private Label contributed $4.3 million of Gross Sales at attractive gross profit margins of ~43%
•  Strong cash balance as at 31 December 2020 of $48.1 million, leaving significant runway for execution of growth strategy

1. “Gross Sales” or “Gross Transaction Value (“GTV”) is a non-IFRS metric that represents the total value (unaudited) of transactions processed by MyDeal, on a cash basis, before deducting refunds, chargebacks, discounts and coupons, but after deducting GST.
2.  The $40m IPO raised $35 million for the Company through the issue of 35.0m new shares and $5 million for certain existing shareholders through the sale of 5.0m shares at $1.00.
3.  “Active Customers” are customers who have bought products through the MyDeal platform during the last 12 months.

Outlook:

•  Strong start to H2 FY21 with Gross Sales (unaudited) in January 2021 up 190% on prior year
•  On track to launch iOS and Android apps in H2 FY21