I've not looked closely at Praemium, but the key points the CEO was making were:
- Wealth management is a huge market -- around $1.2 trillion in platform assets, almost all directed by financial advisers. But the space is still dominated by legacy platforms (AMP, Insignia, Westpac’s Panorama, and CFS/CommBank) that are clunky, outdated, and losing relevance.
- These incumbents are consistently bleeding market share (around 3% per year, equivalent to ~$36 billion annually). That share is being picked up by the three “challenger” platforms: Netwealth, Hub24, and Praemium, as well as a long tail of smaller players.
- The newer platforms offer modern, feature-rich solutions that advisers and clients actually want to use. But as Anthony pointed out, Hub24 and Netwealth are capturing the lion’s share of new inflows, despite Praemium ranking similarly in adviser satisfaction surveys.
- That’s led to a significant valuation gap. Hub and Netwealth have a combined market cap of ~$14 billion (roughly $7b each), while Praemium sits at ~$280 million. That’s a ~25x gap, despite Hub and Netwealth being only:
- ~3x larger in funds under administration (FUA)
- ~3–4x larger in revenue
- ~6x more profitable, which Anthony attributes to scale and operating leverage
- Praemium has spent the past year plugging key product gaps, most notably with the launch of Spectrum, its full wrap platform. With the product now “done,” the focus is squarely on executing; increasing net fund inflows, improving brand awareness, and lifting sales conversion.
- A key point of difference is Praemium’s focus on the High Net Worth (HNW) segment (defined as individuals with >$1 million in investable assets, excluding the family home). It’s a fast-growing segment, and around 85% of their wealth is still held outside of platforms, presenting a large opportunity.
- Praemium also offers non-custodial reporting, giving advisers visibility over a client’s full portfolio, even assets held off-platform, which is particularly appealing to HNW clients and their advisers.
In short, Anthony's message was that the strategy’s in place, the product’s in place, now it’s about capturing a fair share of flows. If Praemium can lift its market share even modestly, the argument is that the valuation gap should begin to close.
Recording is on the meetings page. Transcript is here:
PPS Transcript.pdf