Vulcan Energy this morning has announced a partnership with German national Nico Rosberg (2016 Formula 1 World Champion) & Rosberg X Racing Extreme-E Team.
Nico is a prominent sustainability entrepreneur and founder of the popular Greentech Festival, as well as the RXR Extreme-E team. Extreme E’s five-race global voyage, spanning four continents, was created to highlight the impact of climate change and human activity on some of the world’s most remote locations while promoting sustainability and the adoption of electric vehicles to help protect the planet.
This is a great marketing move for Vulcan, as the new exposure they will gain through this partnership will be big ahead of their dual-listing on the Frankfurt Stock Exchange. Nico Rosberg is also a Mercedes employee (ex Mercedes F1 driver), so it'll be interesting to see if anything develops there.
This is Nico's thoughts on the partnership:
“We are thrilled to announce Vulcan as our new official partner. It’s exhilarating to be partnering with such an innovative and sustainability focused company like Vulcan and we look forward to collaborating for years to come with their team. We have incredible positive momentum as we look ahead to the third X Prix, and we are excited to see the ODYSSEY 21 feature our new partner’s branding in Greenland in just a few weeks’ time.”