Two years ago, I invested in Atlas Pearls because the valuation was just so ridiculous and I couldn't figure out what was wrong with the company.
Mr Market and his weighing machine have said for many years now that this company is only worth between ~1 and ~4 times earnings. So cheap you can't help but wonder what other people know that you don't. Surely everyone but me knows a Dividend yield of ~18% is a trap.
I went through my usual process. A balance sheet with no debt, in fact it's net cash position of $20mil is ~25% of its Market Cap, it has great cashflow and amazing margins.
So, what is wrong with this company?
I had to admit to myself I know next to nothing about the front end of the business. The Marketing, Pricing, Sales and Distribution of Pearls. Probably because I've never actually wanted a Pearl Necklace.
I note LeBron James occasionally sports a Pearl Necklace to press conferences... good for him.. but too trendy for me...
I've heard if one oyster coughs they all catch a cold. I have no idea if that's true or not, but ATP has spread its 8 farms across the length of the Indonesian archipelago. Surely, they can't all catch a cold hundreds of kilometres apart.
OK, they are obviously a price and volume taker like all primary producers. Last years ~50% net profit margins are about to be tested as the December auction data was lower than prior year and they also warned direct channel sales were lower.. The H1 FY26 report will make for interesting reading. I can't imagine many of their costs are variable, but I'll be surprised if they don't post a decent profit.
Yes, having your business in Indonesia means currency exposure. The Indonesian Rupiah has been relatively stable for decades now, albeit they could knock off a few zeros like Turkey did (Insert Fiat currency Vs Bitcoin rant here). I lived in Jakarta for Brambles many moons ago.. Doing business in Indo is very different but you can still get things done... As ATP has proven for over 30 years now, so I don't think that's the problem.
Growing up in the NT you learn early that the Paspaley family are the richest family from Darwin because of... Pearls. Maybe I've inherited a bias!
Despite watching this company for a few years, I still don't know what makes it uninvestable.
This week I find myself in Bali doing a lap of the island on a motorbike.. because why not! So, I thought I'd pop in and do a site visit of ATP's Pearl farm in North Bali. It's very informative on operations side. They demonstrate seeding a Oyster’s gonads with a Nucleus... ouch!!
Oysters are apparently hermaphrodites.. the things you learn on holiday hey!!



After my visit I'm still none the wiser how Atlas sell Pearls at auction in Kobe for ~$80 a piece and ask ~$470 a Pearl at their onsite retail store.

Clearly the direct-to-consumer channel is far more lucrative, but I'm happy Atlas don't have a glistening flagship store in [insert bright lights and rental cost here].
I think part of the valuation issue here is due to the size of the company and stock's illiquidity. Big market participants just don't get the opportunity to form an opinion. They can't vote in short term popularity contests that might make the share price pop and more importantly they are precluded from weighing up the company's long-term prospects.
Those of us small enough to take a nibble are left wondering, what have I missed here?? After all, if it's too good to be true...
@Strawman any chance you can reach out to the CEO for a chat? They don't do any investor relations meetings that I can see. But surely your "no gotcha questions" style of chat would suit them well.
I've got a few questions... I'm happily banking my dividend cheques but still wondering why this business is so cheap!
Cheers
JM