Pinned straw:
Just a thought, AI will enable people to do things themselves that currently someone else takes care of eg XERO. But there are so many things that people can do themselves but outsource eg financial literacy, Mowing the lawn, Cleaning gutters etc.all these service businesses are thriving, why? Mostly because people don't have the time, will MOST people avail themselves of this new technology or let someone else do it for them faster and better. My money is on getting someone else to do if for them. Happy to have this post replayed to me in 10 years and see if I am right. Why has SAS been successful because it makes peoples lives easier and these companies will use it to enhance people's lives further. All that being said i am not getting in front of the steam roller yet and will wait until this wave of selling looks exhausted because it is the unknown causing the fear. PS I love AI and use it all the time it is definitely making my life better. The great companies have always used Tech to make themselves and the globe better.
As the sp continues to fall, the urge to invest in XRO just gets stronger. To scratch this itch, I asked my junior research analyst to come up with some return projections. Given the lack of a profit track history, the basis for modelling possible investment growth is a) the growth in free cash flow and b) the multiple of FCF the market might be willing to pay, based on the norms for the SaaS sector.
First attempt:

My assistant then projected what the share price might be on FY30, based on different assumptions of FCF multiples. Even the most conservative valuation multiple, 20 X FCF, suggests a total return of 170%, or a 22% CAGR
The conservative scenario (20x) assumes meaningful multiple compression due to:
Rising interest rates making future cash flows less valuable
Increased competition eroding margins
Slower-than-expected growth requiring multiple de-rating
General SaaS sector de-rating

It occurred to me that this projection was a bit flawed, as it didn't take into account the integration costs and share dilution of the Melio acquisition, the cost of debt, and ongoing dilution from stock based compensation.
With abject apologies for his incompetence, my assistant had another go:

This time the projected FY30 free cash flow is quite a bit lower (although the CAGR is shown as being higher - I don't think maths is his strong point)
Although the change in FCF projection is not that large, if share dilution is taken into account the investment returns are quite a lot lower.

In the conservative scenario, the FY30 share price suggests a 5% CAGR, and even the base case is only a 9.5% CAGR.
Of course, all of this assumes that XRO will be a beneficiary rather than a victim of AI, which is my belief. However the range of possible outcomes is pretty large, and I would prefer to see further declines in the share price before dipping my toe in the water.
There are some aspects of views here that I agree with. There's a degree of panic, and get out quick activity that i don't believe is warranted by the current reality. XRO is very aggressively working with, and to integrate AI into its platform as a form of attack against the threats AI and doing nothing presents. Whilst larger businesses could code specialised proprietory AI solutions the days of investing in high maintenance tailor made solutions are gone. Quality off the shelf solutions are more attractive and more profitable managed as a business cost. SME are interested in simple effective solutions at lowest cost. AI still is a flawed solution with less than perfect outcomes. Whilst it will improve do you really want to go full bore on a specialised AI solution when one mistake could financially break you instantly? The trust isn't there, but maybe yet to be seen in the future.
My feeling is this is like the 1st few weeks when ChatGPT was announced to the world and many thought life was going to change instantly. Change will come. More rapidly and destructively to those that don't embrace the challenge. I feel XRO is doing exactly that, embracing it.
I'm willing to believe fortune favours the brave in XRO's strategies. I will be looking to top up in coming days. Perhaps I'll also be saving some cardboard boxes for home furnishings as a contingency!
I also use Xero in two small businesses I own. It works well for me.
Held in SM and RL.
I've never really looked at XRO as it's always been in the "missed that boat" category, but I do use it. I think our subscription is now up to about $160/month. They are always trying to push new things onto me that I'm not interested in, or don't fit our business. Reading through this thread has triggered a comparison with Microsoft where the ACCC took Microsoft to court saying they pushed all their customers onto a more expensive AI enabled platform without adequately telling them that they could stay on the old package.
Now XRO hasn't done that, that I'm aware of, but I wouldn't discount the ACCC widening the net with a "unreasonable price increase" attack.