FY25 Overview Step One continues to deliver strong financial results. The highlights include: ■ Revenue: $86.9 million, up 2.8% on pcp (FY24: $84.5 million) ■ EBITDA: $17.4 million, down 3.9% on pcp (FY24: $18.1 million) ■ Net profit: $12.7 million, up 2.0% on pcp (FY24: $12.4 million) ■ Cash and financial assets: $33.1 million and no debt Throughout the year, we adapted quickly to challenging market conditions, using promotional periods strategically to align with consumer behaviour and managing our advertising spend efficiently. While average order value grew, gross margins were impacted by the increased promotional activity required to maintain market share in a tough environment

Cash and cash equivalents at the end of the financial year 9 18,140 28,952  

STP a wealth destroyer - So see how the STP strategy goes now... and the investor Buy, Hold , Sell..!

Return (inc div)   1yr: -58.37%   3yr: 31.27% pa   5yr: N/A

Market reaction down 9%

STEP ONE CLOTHING LIMITED (ASX:STP) - Ann: Greg Taylor Partial Share Sale, page-1 - HotCopper | ASX Share Prices, Stock Market & Share Trading Forum

Step One Clothing Limited Greg Taylor Partial Share Sale Step One Clothing Limited (ASX:STP) (“Step One” or “the Company”), a leading online direct-to-consumer innerwear brand, confirms that an entity associated with Mr. Greg Taylor, Founder and CEO, has agreed to sell down 16,632,352 fully paid ordinary shares in the Company, representing approximately 8.97% of its issued capital.

Mr. Michael Reddie, Director and Chief Legal Officer, has agreed to sell down 2,014,206 fully paid ordinary shares in the Company, representing approximately 1.09% of its issued capital.

The sales were undertaken at a price of $1.70 per ordinary share through a fully underwritten block trade. Following this sale, Mr. Taylor will retain approximately a 57.91% shareholding in the Company, remaining Step One’s largest shareholder.

Mr Taylor has reiterated his commitment to Step One as its Founder and CEO, and his intent to remain a substantial, long-term shareholder. Mr Taylor and Mr Reddie have agreed to escrow their remaining shares until the release of the Company’s full year results for the financial year ending 30 June 2025

STP trades up 17% this arvo

Step One plans to report its 1H24 financial result on 20 February 2024. 

ESG and what about the carbon credits..

Share price stepping up Nice.. As long as this price avoids the 'elevator' on the way down well it should be ok here.

Price reaction up 11% this morning