I took along time to be convinced of the market for this product. Getting reps to engage could be a problem. The more I looked into their system the more I could see the real benefits to sales staff the company but also the target customer. Sales staff can target products that can add real customer benefits. Nothing worse than wasting time going through products/services that don't suit for both parties. 

Their TAM is ever increasing with The introduction of new languages so I'm very confident the sp will be much higher than today's price in the next couple of years. They hold a high level of cash.