Getting perhaps a clearer picture of Cogstate's business proposition after thanks to mkkle for sharing the last video
Appears, that Cogstate's main business is in providing electronic cognitive tests that can be delivered online as opposed to traditional paper tests.
So it sounds boring at first glance. But when most pharma companies past and present have used the service for their clinical trials that is where the similarity ends.
The link created between the test results of participants and the clinical trial providing the test is basically Cogstate's moat.
You can argue that new entrants can come in and provide a testing service, however they would not have the past information collected by Cogstate on what the test results would mean from a diagnosis or clinical trial perspective.
Only question then becomes how the technology can be used to branch out of clinical trials to other sectors in healthcare.
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