Resi Acquisition - report and reflections on the Investor Call
Today’s announcement was for me a surprise, as I suspect for many. I attended the call interested to understand the strategic rationale. I’ll not repeat any of the information in the ASX release, summarised well by The Strawman himself, but rather try to share some insights I took way from the presentation and the Q&A.
This is a significant move widening the digital offering to churches, as well as positioning for other verticals in the future. My sense is that PPH have gained confidence from the cross-selling experience across CCB and Pushpay legacy, where we have seen strong ongoing revenue growth even with few new customers added. The strategy appears to be to both acquire capabilities and customers to create new scope for cross-selling.
CEO Molly Matthews made reference to the importance of the acquisition to support the previosuly announced strategic push into the Catholic sector. She indicated that several Catholic Churches are already Resi customers, and that dealing with a one stop shop for digital solutions would be an advantage.
With 3374 total Resi customer and 11,000 PPH, we don’t know yet what the overlap looks like. This came up in Q&A and it is clear that Resi and PPH segment the market quite differently. Further clarity on this will be something to look out for at the next report.
The acquisition price (8.8x F21 revenue), the high cash component, and the absence of an earnout structure featured in the Q&A. Molly answered by making clear that key management of Resi are locked in for two years via the share component. However, more importantly, she indicated that she felt there was strong alignment on values – in building a leading tech platform for the faith-based sector. Without using the word “risk” she plainly stated that knowledge transfer into Pushpay will be a focus over the next two years (my words, not hers). In disucssing the deal structure Molly made clear that the Resi owners had run a competitive process. I recall her saying that the PPH offer had been chosen despite not being the highest cash component based on the preference of the owners for alignment on vision and values with PPH.
There was some Q&A about the rapid growth of Resi in 2021, and what the expectations for future growth will be. (This was a big question in my mind. With COVID lockdowns, churches the world over have implemented live-streaming solutions to allow the faith community to continue to attend services.) I don’t think this issue was addressed as fully as I would have liked. There was reference to many churches using basic solutions, like FB Live and Zoom, and wanting to create a better experience. There was also reference to mega-churches having events at multiple locations that are live streamed – a core solution of Resi. While all that is interesting, I think we have to be really clear that the 2020 to 2021 growth is an direct consequence of COVID, potentially one of those oft talked about cases of 5 – 10 years growth being compressed into a year. You just have to look at 2018 and 2019 numbers to see that. That said, Resi have acquired 2,500 customers in a year and that is an asset to PPH.
We didn’t get much visibility of Resi’s finances or economics. What we know is that it has achieved US$17m revenue and US$12.9m and that growth has been “bootstrapped”, i.e., funded out of operating cash flow. It is expected to have a minimal effect on FY22 EBITDAFI, beyond some minor exceptional items noted.
[As a side note: There is some simple analysis we can do on the acquisition in term of CAC and ARPU etc. but I didn't do this ahead of this report]
In conclusion, I tentatively buy into the strategic rationale of providing church customers with a “one stop shop” digital solution provider. The combination of PPH and Resi is a unique integrated offering. While it is a large acquisition for PPH, the business is now throwing off strong cashflow, so the debt will be worked through in a year or two and is not excessive.
Molly made clear that other M&A is in prospect, in that the time is right to build a compelling platform as well as customers to cross-sell to. As soon as PPH has got control of the business it would be great to get a strategy update, where we get greater insights into the customer base, the cross-sell opportunities and future plans, including when other verticals will be contemplated.
I hope other Members who attended the call will correct me if they had other or different take-aways.
As a footnote: brand integration has started quickly, with Resi already describing itself as “A Pushpay Company” on its website.
[Disc. Held in RW and SM. I remain a long term hold, as I like the strategic ambition that Molly appears to be developing, in continuity from Chris.]