Interesting to see this company pop into first place on the top companies list on Strawman (I'm guessing this is some sort of error in the system but it gave me a chance to have a look at the company briefly and watch their most recent presentation.)
The main problem the company is trying to solve is bad financial health and low financial literacy. It wants to help people save money, get out of debt, and invest those savings into assets that experience compound growth.

Quite an interesting app that is trying to position itself as an all in one personal banking/money/finance app. Add to this an automated system that learns the habits of the user to streamline processes. If it can deliver on every feature it is trying to add to its app, as well as market itself to a wide audience and get the user numbers needed, then this app could rival micro-investing apps like Raiz or Spaceship, or even be a next step up from those sort of apps.
I want to be clear though, it does a lot more than just a normal micro-investing app. It features investment portfolios for customers who want a simple investment solution. It also offers brokerage free US stock investing. It is working on a crypto exchange feature, and it also provides Buy Now, Pay Later features in partnership with Humm. They also have a global Mastercard partnership. Oh man they do a lot! Let's summarise some of it's product offerings:
- Investment Jars - pre-designed portfolios for investment
- Goodments - commission-free stock investing
- Crypto Jar - Buy, Hold, Sell and Pay with crypto
- Credit Jar - BNPL with Humm

Not all of these features are available yet and the app is still to launch in Australia and other countries, currently being open to use in the US. The business makes money through a few different channels including: FX, Interchange, Banking Fees, and Monthly Subscription. It's also important to note that the app is not a bank in and of itself, rather it is a wholesale Baas company. This will make it easier to expand the business into new markets.
The business has some lofty plans for 2022 and if they can successfully launch in Australia, release the extra features and grow their numbers in the US and Australia by a large amount, then I believe it could be a valuable investment. Some of their plans for 2022 are as follows:

It won't come without it's serious hurdles and competition that's for sure, but there isn't really an app I can think of that does all these things in one. The current solution for me is to have my CMC account for ASX shares, my US stocks are in Stake, I use a budgeting app for all my bills, and I use Swyftx for the tiny amount of crypto I have. If I was someone who used BNPL as well then I may also have Afterpay and Zip in use too. (Most of the people I know that use BNPL and are young have accounts with several apps to increase their total amount that can be put on BNPL.) If you add all those apps up then that could be 8 different apps including 2 banks, investing for both ASX and US shares, budgeting app, and 2 BNPL apps. I would definitely love a single app that could do all of my financial tasks. How realistic that proposition is is yet to be seen. Will Douugh be the first one to do it??
DISC: Not held. Also only did a very quick look into the stock and then went on a bit of a Andrew Rant-page style rant haha.