Cirralto doesn’t get much interest from the community but its not that surprising as it has had issues with IP protection (resolved through a hard to digest merger involving the founder) and a recent standoff with ASX on announcements that weren’t, add to that a run up in SP based on not a lot and I can see why

That said the concept is fantastic and has all the hallmarks of a high potential growth stock, highly scalable business model, low debt, large TAM etc

Commerce automation is one of the next frontiers for business’s trying to run efficient operations, I work in a large company using SAP Aribia for its automation, the benefits are clear, I went on the hunt for a company that was trying to tackle this for small to medium players and Cirralto looks promising.  An additional component that I like is the potential disruption to a stagnant debt factoring market.  Cirraltos approach to unlocking nodes (groups of customers) is the perfect approach to onboarding new customer without an army of sales and marketing staff

That said the risks are wide and varied, the main ones are you really need to capture both sides of the B2B transaction to really gain traction and companies like zero etc can potentially add additional features to their core product to temper some of the growth.

I have found it really hard to assign value hence I have decided not to post a valuation, I would love to be able to do it but I think it is to early in the journey, I will look at future announcements closely

Disc – I hold IRL