Founded in 2001, Whispir is a global SaaS company that helps its customers interact and engage with an audience. It does this by offering a low-code/no-code software platform that simplifies the automation and management of communications at scale, without the need for IT expertise.
So why use it? Glad you asked! To solve a broad range of business challenges, from operational coordination through to enhanced customer engagement and crisis management. Think widespread messaging, internal incident notifications, click and collect, in-store pick up notifications etc etc.
It is used by insurance companies, telecommunications companies, banks, governments – any business or agency that needs to facilitate cost-effective digital communications.
Some key points:
- 801 customers across three regions (Asia, North America and ANZ) increasing by 171 during FY21.
- ANZ accounts for 83% of total revenue.
- ARR increased to 53.6m in FY21, a 28.5% increase on FY20 – largely driven by existing customers expanding use cases. This suggests to me that Whispir is onselling effectively and implementing new innovative solutions for its customers (reminds me a little of 3DP and how they look to produce/innovate on demand).
- Losses remain high - around the 9m mark. Yes, the business is investing significant amounts into marketing and R&D, but this remains the big risk/question mark for Whispir going forward – dilution should be expected.
- The business wants to achieve strategic growth in three areas: its product roadmap, customer growth in ANZ and Asia; and expansion in the North American market – the latter is said to represent the largest opportunity for the company.
Thesis
- The company’s platform is designed to be used without IT expertise. The same open architecture enables Whispir to easily integrate with existing IT systems making it simple to use, adopt and implement. Strength is often found in simplicity - I think this is an example of that.
- They appear to be efficient at offering additional value-add to existing customers (their 'story' with Chemist Warehouse, outlined within their FY21 report, is indicative of this). This should drive platform utilisation over the coming years.
- The need for Whispir’s platform is universal – it isn’t restricted to any one industry or thematic. If they can continue to execute, Whispir can theoretically target customers in almost every vertical. I don’t want to discuss the dreaded ‘TAM’, but I would argue that Whispir can evolve into something much bigger.
- The company's solid customer base – consisting of blue-chip customers, government agencies and more – provides endorsement and legitimises Whispir’s offering.
What I want to see in the coming months/years
- Losses narrowing.
- R&D costs converting to additional value-add for existing customers over the long term.
- Steady growth in North America given its investment in the region, where there is lots of competition.
- Whispir continuing to demonstrate strength and ongoing growth in the years to come. There is a possible bear case that Whispir partly benefited from Covid-19 – yes, the business suffered too – but I can’t recall a period in my lifetime where there has been a requirement to quickly reach and disseminate information to diverse audiences. Will the requirement to do this fade over time post-pandemic, and with that interest in Whispir? To counter this view though, it is entirely possible the pandemic has accelerated the need for digital transformation – and with that the need for a contactless and digitalised way for business to reach customers, for whatever reason. I think the latter is primarily the case, but something to watch going forward.
I will post a valuation later in the week.
Disc: not held yet, but certainly high on the watchlist. I would like to see losses narrow before investing. Their expansion into North America is also something to watch closely.