A report published today discusses the sale of location data by Life360 to various data brokers.

The Popular Family Safety App Life360 Is Selling Precise Location Data on Its Tens of Millions of Users

From the article:

Life360, a popular family safety app used by 33 million people worldwide, has been marketed as a great way for parents to track their children’s movements using their cellphones. The Markup has learned, however, that the app is selling data on kids’ and families’ whereabouts to approximately a dozen data brokers who have sold data to virtually anyone who wants to buy it. 

and:

...CEO Chris Hulls said in an emailed response to questions from The Markup. “We see data as an important part of our business model that allows us to keep the core Life360 services free for the majority of our users, including features that have improved driver safety and saved numerous lives.”

I don't hold, nor have I followed the company closely, but this seems to be an under reported aspect of the business.

Parents using the app to track their kids location are likely to be concerned about what data is being sold (rightly, in my opinion) and how it is used. The article notes Life360 discloses data sale in the privacy policy.

It may also damage the Tile brand (a recently announced acquisition) if Tile customers share similar privacy concerns.