Life 360 Opened at $17 , gapped up. Traded positively on the NASDAQ last night. Trading above $17.00 this arvo.

Snap shot of the opening trades here:

Dics: holding

Life360 Chief Financial Officer Russell Burke noted, “We continued to take meaningful steps on our path to profitability during the quarter, and our U.S. IPO enhanced our strategic flexibility.” Burke continued, “While costs from the U.S. IPO impacted our Net Loss versus the prior year, we achieved our seventh consecutive quarter of positive Adjusted EBITDA1 , and our fifth consecutive quarter of positive Operating Cash Flow.

Our commitment to balancing growth with expanding profitability was reflected in our Q2’24 results, as our total revenue reached $84.9 million and grew 20% YoY, while our total operating expenses increased 12% YoY.

We remain on track to reach our target of sustained positive EBITDA1 in 2025.”

01 Mar 2024 15:16:111 ViewBy Stuart Condie

SYDNEY--Life360 accelerated plans to sell customer access to third-party advertisers after trials showed no drop in the family safety app's user numbers or engagement, its chief executive said.

The trials indicated that customers viewed exposure to targeted advertising as part of a social contract in having Life360's product for free, Chief Executive Chris Hulls said Friday. Rolling out advertising involved less risk than expanding into new product areas, he told The Wall Street Journal.

Life360 expects revenue from advertising to users of the free version of its tracking and safety app to eventually match its income from subscriptions. The company, which reports in U.S. dollars, generated $200 million in core subscription revenue in 2023.

"Most of our focus to date has been monetizing by having people pay us directly, but 85% of our people don't pay us, and we want to demonstrate we can make money off of them," Hulls said.

Hulls said that Life360's audience is expanding as tech-savvy millennials, who typically have fewer objections to being tracked, have families. Life360 will still screen advertisers and not pitch ads at children on the app, he said.

"We'll just turn it off for very young kids, most likely under 13s in the U.S., that age range. We're going to be thoughtful. We're not going to have anyone advertising to our customers," Hulls said.

Life360, which allows users to see family members' locations and offers paid functions such as emergency service dispatch, has aspirations to widen its product suite further, Hulls said.

"We want to do fintech for kids like a debit card, we want eldercare products, we want special deals for our customers that aren't harvesting but are giving them extra value, we want to have a doc locker for your important documents; there's so many features we can build," he said.

Write to Stuart Condie at [email protected]

(END) Dow Jones Newswires

equivalent to approximately US$4 million. 

LIFE360 INC. (ASX:360) - Ann: CEO Share Sale, page-1 - HotCopper | ASX Share Prices, Stock Market & Share Trading Forum

Chris Hull Holding: circa 1,647,061 units

J.P. Coghlan: 201,408 units

3Month Trend Bearish.

Revenue YOY up 34% and Subscription revenue up 66% YOY

As of Monday 13 March 2023, U.S. time, the Company has regained access to its funds in SVB accounts, and is transacting normally. 

SVB It seems – again, we don’t know for sure – that SVB had a similar problem, but rather than being caught out on the availability of funding, like in the GFC, it was rising rates that may have been responsible.

Rising rates (yields) pushes down the value of long term, low-rate bonds. (If you bought a 10-year US Treasury at 2% in the past, no-one is going to buy it off you at face value because they can buy a newer bond at, say, 3% or 3.5%. That means your bonds are worth less.

So a lesson: Don't buy bonds especially when the rates increase ...move from low to high rate environment. Leave it to the experts...lol..

by:Understanding the collapse of Silicon Valley Bank (fool.com.au)

As of March 10, 2023, the Company had cash and cash equivalents of approximately $95.1 million, including $6.1 million in deposits with SVB, and $75.4 million in shares of money market mutual funds managed by Morgan Stanley, Blackrock and Western Asset, which are invested in short-term, AAArated U.S. Government Treasury and Government Agency securities. Although SVB acted as custodian of these accounts, the Company understands that these accounts were not co-mingled with SVB’s assets. As a result, the Company expects that the FDIC should act to liquidate the funds and disburse these amounts, or otherwise make the funds available, to the Company (subject to FDIC confirmation of customer ownership) in the near term, but timing has not been confirmed by the FDIC.

Number of securities: 9,845,930 Voting power: 5.28%

For Android - Google Play & Apple - App store

Chris Hulls, Co-Founder and CEO, and David Rice, COO, of San Francisco-based Life360, Inc. (Life360 or the Company) (ASX:360) will today participate in Bell Potter’s Technology Decoded Conference. The conference presentation is attached. 

Return (inc div)   1yr: -48.50%   3yr: 13.13% pa   5yr: N/A

We will see how the investors react to this today. Nasdaq up overnight so could be / should be trading ok.

link: 2924-02565580-2A1397298 (markitdigital.com)

Tile Integration: on Life 360 web page. there are no hints on the Holiday Season offering? Membership offering no clarity on the offer claims ( roadside assistance, Nurse help line .. ect ) on page 19 here.

360 web page: INT'L: Plans & Pricing - Life360

So download & check the features - for the family safety.

Reviews:

1/ Tracking My Teen Driver with LIFE360 HONEST REVIEW at https://youtu.be/ZkQZQp9PoyU

2/ Life 360 GPS Family Tracker App Real Family Review. at https://youtu.be/Q9k4n3QfL4s

Free version:

Subscription: $4.99/ month

INT'L Homepage - Life360

still growing Total MAU Quarterly : 35.5mill up to 38.3mill

Average Revenue per subscription growth - ok

• Release Date: 05/08/22
• Summary: Becoming a substantial holder from CGF at 6.36% voting power.

A report published today discusses the sale of location data by Life360 to various data brokers.

The Popular Family Safety App Life360 Is Selling Precise Location Data on Its Tens of Millions of Users

From the article:

Life360, a popular family safety app used by 33 million people worldwide, has been marketed as a great way for parents to track their children’s movements using their cellphones. The Markup has learned, however, that the app is selling data on kids’ and families’ whereabouts to approximately a dozen data brokers who have sold data to virtually anyone who wants to buy it. 

and:

...CEO Chris Hulls said in an emailed response to questions from The Markup. “We see data as an important part of our business model that allows us to keep the core Life360 services free for the majority of our users, including features that have improved driver safety and saved numerous lives.”

I don't hold, nor have I followed the company closely, but this seems to be an under reported aspect of the business.

Parents using the app to track their kids location are likely to be concerned about what data is being sold (rightly, in my opinion) and how it is used. The article notes Life360 discloses data sale in the privacy policy.

It may also damage the Tile brand (a recently announced acquisition) if Tile customers share similar privacy concerns.

Trading halt yesterday to announce the purchase of Tile Inc for A$280M (including incentives).

For anybody unfamiliar with Life360 a little background is helpful:

Life360 provides a mobile app platform for family messaging, location safety, driving safety, crash detection & emergency assistance etc. CY21 Revenue US$111M. Life360 is approaching cash flow breakeven and scaling rapidly.

At the CY2020 results release Life360 announced an acceleration strategy to broaden their market reach.

Since this time two key acquisitions have been announced:

1. Jiobit - Provider of wearable location devices with annualised revenue of US$11.7M. Think small children, pets, elderly relatives etc. (Terms include US$54.5M in 360 shares - including performance targets). This acquisition was completed in August 2021.

2. Tile Inc - Operates a global leading platform for finding 'everyday things'. Things like keys, wallet, passport etc. CY21 Revenue of US$103M. (Terms include US$205M funded by cap raise of 23.3M 360 shares at A$12 based on current A$ exchange rate).

Life360 have a Freemium model and offer premium memberships with additional functionality. The acquisitions appear highly complementary and clearly the intent is to drive membership growth in premium subscriptions. I think the combined offering is compelling.

Comments on Tile Inc acquisition:

1. YonY subscription growth >50% (similar to Life360)

2. YonY subscriber growth 26% (same as Life360)

3. Acquisition cost at 2xCY21 revenue (looks cheap)

4. Deal close by 1st QTR CY22 (so no impact on current CY21 financial year.

Life360 SP had been flat at or about A$9.50 for September & October and suddenly increased 40% during November prior to the Tile Inc announcement. A little suspicious to me.

DISC: I own IRL

Life 360,

This stock has some momentum.

Need to check the outlook.

Life360 App:
The Life360 App experience starts with families creating private Circles to share each other's current location, places visited, driving data and other activities performed throughout the day. Life360 notifies Circle members on location activity and offers direct messaging features to facilitate co-ordination for the family. Beyond helping with daily activities, Life360 protects families through safety-related features such as Help Alerts, Crash Detection, Crime Reports and Roadside Assistance. Customers can download the Life360 App for free and upgrade to one of two premium subscription offerings, being Life360 Plus and Driver Protect. These premium offerings provide access to safety and driving monitoring features.

Some revenue from the premium side of the app. Subscriptions.

No profits at the bottom line though,

Software co Life360 develops an App:
'The Life360 App experience starts with families creating private Circles to share each other's current location, places visited, driving data and other activities performed throughout the day. Life360 notifies Circle members on location activity and offers direct messaging features to facilitate co-ordination for the family. Beyond helping with daily activities, Life360 protects families through safety-related features such as Help Alerts, Crash Detection, Crime Reports and Roadside Assistance. Customers can download the Life360 App for free and upgrade to one of two premium subscription offerings, being Life360 Plus and Driver Protect. These premium offerings provide access to safety and driving monitoring features. ' quote from stock doctor

P / L

its worth nothing as it's making losses and burning cash. Of its 255m capital it's lost 171 on the plus side it's revenue is growing strongly and being a software company it's costs will not increase much with increases in sales. 

I invested in it because of the growth in sales, I expect that to continue and it to become profitable and then worth something. Normally share prices jump on hitting milestones like profitability. 
 

also of interest approx 90% of its sales are in USA and as I expect Aust dollar to fall with in 1 to 2 years So I expect to get double gain - profitability and exchange rate.