This article in the AFR this morning, suggests AXE could be subject to a meme-stock rally in price.

An effect that is only recently come to mainstream awareness, when a stock becomes a meme-stock, it is perhaps an opportunity for one to test their valuation, test their thesis, or test their trading style, or even evaluate their emotional response.

Do you take profits? Do you ride the up? Do you sell out and wait it out? Are you feeling panic, calmness, anticipation?