Today, I decided to visit my local pharmacy to inquire if they stocked Activated Probiotic. To my surprise, I received an overwhelmingly positive response from the pharmacist. I've interacted with this chap a few times before, but I've never seen his face light up like it did when I mentioned Activated Probiotic.

He enthusiastically told me, "We love this product!" and then eagerly asked me how I had heard about it. It was clear that this product is highly regarded and appreciated by the pharmacy staff. - So I'll add this data point of one into the investment matrix.