Lockdown does allow some things to get done that would otherwise would not!
Signals that can point to greatness for SaaS companies include:
- T2D3 = from start up tripling ARR every year, then doubling for the next 3. This brings a start up from an ARR of 1-2 million to over 100 million and a MC of 1 billion. IHR has accomplished one T with an increase in ARR of 263%. Tick
- low churn = 0.5%. Tick. Actually less important in early stage SaaS but hey, nice to get another tick.
- high gross margins. Would hope for something in the 70s (like Damstra). Did not answer my request for information on this metric. Assumption is therefore this is a fail. Margins tend to improve with time, so am guessing they will start reporting this only when it looks good. No tick.
- months to recover CAC < 12 months - from personal communication this is less than 12 months for APAC but longer in N America (where they are a newer entity and offering preferential deals). Tick
- a net retention rate > 100% ie each customer uses the product in an increasing fashion over time. From personal communication IHR reports 106%, which they believe was impacted by COVID, and estimate they will return to 112% which was their pre-pandemic normal. Tick.
- LTV:CAC >3 lifetime value of a customer / the cost of acquiring them. I am unable to get the data for this as CAC is not reported. I may be able to derive this from annual report, however, if NRR as >100% (see above). Probable tick.
- the Bessemer Efficiency Score, is a measure of both growth and efficiency use of funds: is the company blowing cash in the pursuit of growth or doing so wisely. It can be calculated by growth rate + FCF margin. I will have a crack at this after the annual report.
- Rule of 40. Defined as the growth rate +/- cash burn or revenue. This probably applies to more established, later stage SaaS companies. A modification for earlier stage companies is the weighted version (revenue growth rate x 1.33 + EBITDA margin x 0.67). Again will update this straw with most current figures after annual report.