I for one will be keenly looking on… a business that I feel is hopefully at its inflection point and looking to become established as a profitable entity

ASX Announcement

21 February 2023

FY23 Half Year Results notice of release and investor briefing invitation

Pureprofile Limited (ASX: PPL or the Company) is pleased to announce that it will be reporting its FY23 half year financial results on Monday, 27th February 2023.

Following the release, the Company invites investors and analysts to attend an online briefing on the day at 11.00am (AEDT).

During the briefing, Chief Executive Officer, Martin Filz and Chief Financial Officer, Melinda Sheppard, will present an overview of the results and discuss recent developments. This will be followed by a Q+A session.

Participants can pre-register ahead of time via the following link:

https://us02web.zoom.us/webinar/register/WN_eH2Dn3zuTL2JSTl8LyeJMg

Once the registration form is completed, investors will receive a confirmation email with details on how to access the briefing. If you would like to ask a question during the briefing, please send your question ahead of the session to: george.kopsiaftis@irdepartment.com.au

This announcement has been authorised for release to the ASX by the Board of Directors.

- ENDS –

For further information, please contact: George Kopsiaftis, IR Department

george.kopsiaftis@irdepartment.com.au | +61 409 392 687

About Pureprofile

Pureprofile’s vision is to deliver more value from the world’s information.

We are a global data and insights organisation providing online research and digital advertising services for agencies, marketers, researchers and publishers.

The Company, founded in 2000 and based in Surry Hills, Australia, now operates in North America, Europe and APAC and has delivered solutions for over 700 clients.

 keep watching these guys, excellent CEO (thanks again for interview @Strawman

ASX Announcement 20 October 2022

Pureprofile delivers $12m in record quarterly revenue, representing 17% growth on pcp

Quarter 1 FY23 Key Highlights

Pureprofile Limited (ASX: PPL or the Company) is pleased to present its business update for the period ended 30 September 2022.

Continuing the trend of strong revenue growth, Q1 FY23 was another record revenue quarter for Pureprofile, reporting $12m, up 17% on pcp. The previous quarterly record of $10.9m was delivered in Q4 FY22. This was a pleasing result in a quarter which is typically seasonally weaker for the business, with Q2 and Q4 being the seasonally stronger quarters across the year.

EBITDA was $1.0m for the quarter which was ahead of the Company’s expectations and represented an 8% EBITDA margin. As communicated at the time of the FY22 full year results in August 2022, Q1 FY23 EBITDA was expected to be affected due to continued investment in markets outside of Australia. This new investment generated a break-even profit contribution in Q1 FY23, with profitability expected to progressively increase over the balance of the financial year. Notably, Q1 FY22 EBITDA included $120k of rental income from a UK premises sublease assisting the prior year result. Pureprofile reiterates guidance for EBITDA margin to be 9-10% for the full year.

 $12.0m

Revenue

+17% on PCP +21% 3-Year CAGR

$1.0m

EBITDA

(9%) on PCP

+9% 3-Year CAGR

The record revenue for the quarter was attributed to strong growth in Pureprofile’s core Data and Insights business, from both new and existing clients across all markets. During the quarter new clients delivered $0.5m in revenue, with the remainder of the revenue uplift driven by growth in the existing client portfolio. The pricing review implemented during the second half of

 FY22 has positively impacted the business with the average revenue per survey completed increasing by 17% on pcp.

 Consistent with our corporate strategy of delivering global growth, revenue from regions outside of Australia was up 36% on pcp. Other key highlights include:

○ The volume of multi-country studies (where a client requests data from multiple countries) increased 8% on pcp

○ 57 new global clients were signed in Q1 FY23 including NordVPN, Virgin Money and the Smith Family

○ Market research panellists grew by 17% in the past 12 months

Pureprofile’s focus on providing industry-leading research solutions and services continues to drive client loyalty and share of wallet, with revenue from repeat clients and annuity revenue continuing to grow quarter on quarter.

 SaaS platform revenue was up 15% compared to the prior quarter, but softened by 10% on pcp, as we cycle a full year’s revenue contribution of flybuys (commenced April 2021). We are expecting SaaS platform revenue to pick up as additional partnerships come online, particularly

 Pureprofile Limited

ABN 37 167 522 901

www.pureprofile.com Sydney Melbourne investor@pureprofile.com

New Zealand London Netherlands New York Singapore Thessaloniki Mumbai

 following the update to the Audience Builder platform with language translation for non-english speaking regions, which is expected to progressively come onstream from Q3.

During the quarter, Pureprofile made the decision to close its Pure.amplify Media business in the UK. This business unit is not considered core to the Company and given the current macroeconomic conditions in the UK, was likely to be challenged during FY23. In FY22, this business unit contributed $1.3m in revenue ($210k for Q1 FY23), had 3 employees and generated a small loss. We expect to retain some revenue and clients which will be managed via the APAC region. Pure.amplify revenue was down on pcp partly due to the closure of the UK business unit in the quarter impacting revenue by $300k on pcp. The Australian business unit was down slightly on pcp due to the timing of client campaigns across the year.

Pureprofile’s operating cashflow and cash balance was in line with expectations for the quarter due to the additional commercial headcount recruited in Q4 FY22 and Q1 FY23 and one off costs. Full year FY23 operating cashflow is expected to remain positive.

Key Financial & Operational Metrics

Q1 FY23

   Revenue

EBITDA

D&I Revenue APAC

$12.0m ▲ up 17% versus pcp

$1.0m ▼ down 9% on pcp

$6.2m ▲ up 24% versus pcp

D&I Revenue UK/EU/US

SaaS Platform Revenue

Pure.amplify Media Revenue

$3.5m ▲ up 40% versus pcp

$0.8m ▼ down 10% versus pcp

$1.4m ▼ down 20% on pcp

       Repeat Client Revenue

Active Clients

Annuity Revenue

$39.0m ▲

of revenue from repeat clients in last 12 months

15% ▲

increase in active clients from outside Australia versus pcp

$9.7m ▲ in last 12 months

Net Promoter Score

Surveys

Pricing

77

top quartile of global organisations for client loyalty

7% ▲

increase in completed surveys versus pcp

17% ▲

increase in average revenue per survey complete

     Pureprofile Limited

ABN 37 167 522 901

www.pureprofile.com Sydney investor@pureprofile.com

Melbourne

New Zealand London Netherlands New York Singapore Thessaloniki Mumbai

 Pureprofile CEO Martin Filz said "The additional investment made in Q4 FY22 is delivering a positive return with record revenues across the Company and importantly across our Data & Insights business globally. Q1 momentum sets us up nicely for a strong FY23. We have achieved this whilst continuing to record a positive operating cash flow, strong customer growth and broader revenue base.”

Outlook

In line with our stated corporate strategy, Pureprofile remains on track to expand the international business into the larger UK, European and US markets, whilst continuing to grow in Australia.

Given the currently uncertain macro economic environment we will ensure that our investment approach remains prudent and disciplined. Our global data & insights business is growing strongly and is showing no signs of slowing down. Client feedback remains positive as businesses are undertaking research to better understand their customers during uncertain times. With low market share outside of the Australian market we believe that we are in a strong position to benefit from the current environment. We will however continue to closely monitor forward looking KPIs such as bids, forward orders and client feedback to understand if the current momentum is shifting across the industry.

Importantly, we intend to deliver positive operating cashflow over FY23, providing the flexibility to pursue strategic initiatives as opportunities arise.

We expect to provide a further update at our upcoming Annual General Meeting scheduled for late November 2022.

All numbers in this release are preliminary and unaudited. This announcement has been authorised for release to the ASX by the Board of Directors.

- ENDS –

For further information, please contact: George Kopsiaftis, IR Department

george.kopsiaftis@irdepartment.com.au | +61 409 392 687

About Pureprofile

Pureprofile’s vision is to deliver more value from the world’s information.

We are a global data and insights organisation providing online research and digital advertising services for agencies, marketers, researchers and publishers.

The Company, founded in 2000 and based in Surry Hills, Australia, now operates in North America, Europe and APAC and has delivered solutions for over 700 clients.

  Pureprofile Limited

ABN 37 167 522 901

www.pureprofile.com Sydney Melbourne investor@pureprofile.com

New Zealand London Netherlands New York Singapore Thessaloniki Mumbai

maintaining a good rate of growth:

maintaining a high net promoter score

ASX Announcement

3rd May 2022

Q3 FY22 Business Update

Pureprofile achieves 40% revenue growth on pcp for the quarter and 43% revenue growth YTD with revenues of $30.8m

Pureprofile Limited (ASX: PPL or the Company) is pleased to present its Q3 FY22 business update for the period ended 31 March 2022, continuing the trend of strong revenue growth. During Q3 FY22, Pureprofile achieved a revenue uplift of 40%, EBITDA improvement of 6% (Q3 results were impacted by a $137k FX loss, otherwise was up 32% on pcp) and strong SaaS platform revenue performance, up 323% on pcp.

Record revenue was achieved by the group during the month of March, underpinned by record revenue from the Data & Insights businesses outside of Australia. Strong revenue growth over the quarter translated into record cash receipts for the month resulting in a closing cash at bank balance of $4.9m.

To underscore the strong momentum of the company, in the nine months to 31st March 2022, Pureprofile has already surpassed the revenue and EBITDA generated over the full fiscal FY21 year.

Pureprofile is executing its corporate growth strategy in the following ways:

Global Expansion (outside of Australia)

○ Pureprofile is now operating from seven countries outside of Australia, generating consumer insights from 90 countries

○ This expansion has translated into year-on-year revenue growth of over 50% from over 50 new clients in Q3 FY22

○ 34% increase in active clients in the past 12 months

○ 21% growth in market research panellists in the past 12 months

○ The appointment of Rachel Knowles as Head of Data & Insights UK. Rachel joins

our UK business with more than twenty years industry experience

○ The promotion of Rebecca Mansley to Head of UK Operations to assist in

developing business within EMEA markets

○ Remaining inquisitive to potential panel acquisitions

 Pureprofile’s Partnership Program: generating more data and insights

○ Is aimed at partnering with corporates with large membership bases using Audience Builder to increase loyalty, understand their consumers and generate revenue

○ Onboarding of new partners including ‘theAsianparent’ with access to 35 million consumers across South-East Asia, and iGoDirect with access to Australian corporates

○ Partnership signed with Australian based Motio – a leading location-based intelligence media company

○ Trialling and evaluating new data partners in the UK and US SaaS data solutions

Pureprofile continues to invest in its data and insights SaaS solutions. Data solution SaaS revenues are growing strongly – at $2.7 million fiscal year to date – up 335% over the past 12 months.

○ Audience Intelligence solution has added Coles as a major client over the quarter. Coles represents nearly 30% of the Australian retail market, processing 20 million customer transactions weekly across 2,500 retail outlets nationally.

○ Audience Builder solution powers the partnership program and continues to build momentum, as demonstrated by the 350,000 partner panel surveys completed by community members over the March quarter

○ Insights Builder solution continues to grow its user base with companies wanting the flexibility of building their own research projects.

Continued investment in the technology platform

Pureprofile continues to invest and improve its technology platform with the implementation of:

○ ○ ○ ○ ○

The objective for panellists

A global panel management system → improve internal efficiency

A refined panellist redemption process → improve user experience

New feasibility tools to price new client business → assist project pricing Enhanced reporting for the panel management team → better customer service CleanID best-in-class fraud and duplication detection system → better data

of these initiatives is to improve speed and quality for clients, the user experience and operational efficiency for the business.

 Pureprofile Limited

ABN 37 167 522 901

www.pureprofile.com Sydney Melbourne investor@pureprofile.com

New Zealand London Netherlands New York Singapore Thessaloniki Mumbai

 Key Financial & Operational Metrics

March YTD FY22

   Revenue

EBITDA

D&I Revenue APAC

43% ▲

to $30.8m versus pcp

42% ▲

to $3.0m versus pcp

25% ▲

to $15.1m versus pcp

D&I Revenue UK/EU/US

SaaS Platform Revenue

Pure.amplify Media Revenue

51% ▲

to $8.0m versus pcp

335% ▲

to $2.7m versus pcp

39% ▲

to $5.0m versus pcp

    Quarter 3 FY22

   Revenue

EBITDA

D&I Revenue APAC

40% ▲

to $10.0m versus pcp

6% ▲

to $0.5m versus pcp

28% ▲

to $4.9m versus pcp

D&I Revenue UK/EU/US

SaaS Platform Revenue

Pure.amplify Media Revenue

49% ▲

to $2.8m versus pcp

323% ▲

to $0.8m versus pcp

27% ▲

to $1.5m versus pcp

       Repeat Client Revenue

Active Clients

Annuity Revenue

$35.2m

of revenue from repeat clients in last 12 months

34% ▲

increase in active clients from outside Australia versus pcp

$1.5m

up from $1.3m on pcp

Net Promoter Score

Surveys

Panel Acquisition

80

top quartile of global organisations for client loyalty

33% ▲

increase in completed surveys versus pcp

18% ▲

increase in panellists from outside Australia versus pcp

     Pureprofile Limited

ABN 37 167 522 901

www.pureprofile.com investor@pureprofile.com

Sydney

Melbourne

New Zealand Thessaloniki Mumbai

London

Netherlands

New York

Singapore

 Pureprofile CEO Martin Filz said "We see the business continuing to grow strongly outside of Australia, with Pureprofile becoming a true global player in the Data & Insights industry. As we plan for the longer term, we have been investing in people, technology and panels to ensure that we continue to achieve sustainable growth into FY23 and FY24.”

Outlook

Following the FX loss incurred in Q3 FY22 we are on track to be at the midpoint of our EBITDA guidance of $4.0m-$4.4m. The strategy remains on track to expand Pureprofile’s international business into the larger UK, European and US markets, whilst continuing to grow Australian revenues and clients. We expect to see continued growth in these regions over the remainder of FY22 and into FY23, benefitting from the global and technology foundations which have been rolled out over the last 18 months.

Webinar invitation

The Company is pleased to invite investors and analysts to attend an online briefing today at 2.30pm Australian Eastern Standard Time (AEST). During the briefing CEO, Martin Filz and CFO, Melinda Sheppard, will present an activity update and discuss recent developments. This will be followed by a Q+A session.

Participants can register ahead of time via the following link:

https://us02web.zoom.us/webinar/register/WN_c3cqTW1ETmiTYXx_PyeCNg

Once the registration form is completed, investors will receive a confirmation email with details on how to access the briefing. If you would like to ask a question during the briefing, please send your question ahead of the session to: george.kopsiaftis@irdepartment.com.au

This announcement has been authorised for release to the ASX by the Board of Directors.

- ENDS –

For further information, please contact: George Kopsiaftis, IR Department

george.kopsiaftis@irdepartment.com.au | +61 409 392 687

About Pureprofile

Pureprofile’s vision is to deliver more value from the world’s information.

We are a global data and insights organisation providing online research and digital advertising services for agencies, marketers, researchers and publishers.

The Company, founded in 2000 and based in Surry Hills, Australia, now operates in North America, Europe and APAC and

Net Promoter Score (NPS) of 84 as per today's presentation. I see this as hugely positive in a growth business, particularly with the tailwinds of limited access to 3rd party data etc.(and they were very keen to underline the BALANCE between growth and cashflow considerations, that prudence is reassuring)